Regional Marketing Digital Campaign Manager - Contractor

POSITION SUMMARY:

The Digital Campaign Manager will lead the development and execution of full funnel, integrated digital marketing campaigns that support Natera’s regional marketing efforts. This role is responsible for architecting multi-channel digital initiatives that guide prospects through every stage of the buyer’s journey from awareness to conversion and converting marketing demand into a measurable pipeline for sales.

The ideal candidate combines strong digital strategy expertise with analytical rigor, cross-functional collaboration, and a passion for data-driven optimization. This role collaborates closely with Business Marketing, Sales Operations, Field Marketing, Digital Operations, and Creative teams to drive measurable results across high-impact clinical markets.

 

PRIMARY RESPONSIBILITIES:

• Design, execute, and optimize integrated multi-channel marketing campaigns, including awareness, acquisition, nurturing, and retargeting programs.

• Partner with Business Marketing to develop campaign strategy, messaging alignment, audience targeting, and channel mix across our Oncology, Women's Health and Organ Health portfolios.

• Oversee the end-to-end demand generation funnel, from segmentation and list development through MQL creation, sales acceptance, and pipeline contribution.

• Use data-driven insights, analytics, and automation to continuously refine campaign performance—including ABM programs, multi-touch campaigns, email workflows, and digital retargeting.

• Collaborate with Sales Operations to optimize lead flow, scoring, routing rules, and conversion processes, ensuring smooth handoff to sales teams.

• Perform ongoing performance reporting, including channel metrics, funnel conversion, ROI analysis, and insights to inform strategic decisions.

• Ensure all digital campaign tactics (SEM, display, programmatic, social, paid media, content syndication) work cohesively to support business-unit goals.

• Manage day-to-day campaign execution, timelines, testing plans, QA, and troubleshooting to ensure flawless delivery.

• Partner with Field Marketing on integrated program alignment, regional activation, and feedback loops for continuous improvement.

• Work cross-functionally to ensure brand consistency and adherence to regulatory and compliance requirements in healthcare marketing.
  

 

QUALIFICATIONS:

• Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience).

• 7+ years of experience leading and executing B2B marketing campaigns, ideally in a high-growth or complex sales environment.

• Strong background in demand generation, multi-channel campaign management, and full-funnel strategy.

• Highly preferred: experience in Biotech, Healthcare, or regional marketing.

 

 

KNOWLEDGE, SKILLS, AND ABILITIES:

• Proficiency across Paid, Earned, and Owned media channels, including SEM, display, social, programmatic, content syndication, and email nurture programs.

• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights.

• Hands-on experience with marketing automation, CRM systems, and campaign analytics platforms (e.g., Eloqua, Marketo, HubSpot, Salesforce, Google Analytics, ABM tools).

• Excellent project management skills with the ability to prioritize and manage multiple complex campaigns simultaneously.

• Strong communication and interpersonal skills with the ability to influence cross-functional teams and collaborate effectively.

• Creative, resourceful, proactive, and able to operate both strategically and tactically.

• Demonstrated ownership mindset, attention to detail, and commitment to operational excellence.

 

 

The pay range is listed and actual compensation packages are based on a wide array o