Senior Digital Product Manager

Benefits Overview

A career at CoBank can offer you the opportunity to make a personal impact on the people and communities where we do business. When you choose a career with CoBank, you make a difference by standing for something that matters. In order to be the best, we hire the best!

Remarkable Benefits Offered by CoBank

• Careers with a purpose.
• Time-Off Packages, 15 days of vacation, 10 paid sick days and 11 paid holidays
• Competitive Compensation & Incentive
• Hybrid work model: flexible arrangements for most positions
• Benefits Packages, including Medical, Dental and Vision coverage, Disability, AD&D, and Life Insurance
• Robust associate training and development with CoBank University
• Tuition reimbursement for higher education up to $10K
• Outstanding 401k: up to 6% matching and additional 3% non-elective contribution
• Community Impact: United Way Angel Day, Volunteer Day and Associate Directed Contribution
• Associate Resource Groups: creating a culture of respect and inclusion
• Recognize a fellow associate through our GEM awards

 

Job Description

Responsible for the overall management, strategic roadmap, profitability and success of assigned product lines. Creates and oversees the design and development of new products to meet customer demands.  Identifies and establishes products and programs based on assessments of the competitive environment, market segments, product positioning, pricing, and profitability. Reviews and modifies existing products to maximize profitability and meet customer needs through ongoing analysis, cost containment, and pricing. Reviews new developments in the market, and evaluates potential products within specified product lines. Evaluates the success of products and serves as the product expert. This role also has the responsibility for managing billing for all Cash Management products (Account Analysis).

Essential Functions

1. Leads the development and management of assigned digital channel and payment products. Particular focus on online channels like Online Banking and Mobile Banking.

2. In partnership with other product managers, manages billing and annual pricing event management (Account Analysis) across all products in Cash Management team. Includes Payables, Receivables, and Fraud Management products.

3. Determines product strategy, vision, roadmap, and key performance indicators for products. Provides clear vision and scope documentation, use cases, workflows, wire-frames, design and product requirements, and other materials as needed to support UX design and development;

4. Assesses customer needs and "pain points" to build products, tools and technology to address problems and improve the overall customer experience.

5. Conducts meetings with key internal/external partners and stakeholders to develop new products and enhance existing products using industry best practices.

6. Creates proposals and justifications for new products, elimination of underutilized products, or modification of existing products to meet the needs of the market and improve profitability of the product line.  Creates concise, compelling content and business cases to present and sell concepts internally.

7. Establishes price points and pricing strategy for products.  Monitors product price, revenue, and expense.   Influences the drivers of revenue and expense to increase profitability through internal education and business case construction.

8. Integrates data analytics, product metrics, user experience research, market analytics, and competitive factors to drive understanding and differentiation of products.

9. Tracks and analyzes metrics compared to industry benchmarks, and publishes reports on product performance, trends and risks/opportunities for both short- and long-term.  Builds and presents end-to-end product updates inclusive of current production metrics, new features and financial forecasting

10. Builds and presents end-to-end product updates inclusive of current production metrics, new features and financial forecasting

11. Identifies and evaluates partnering opportunities for third-party products and vendors to broaden the product line.  Participates in key sales situations for the product by advising sales and operational teams.  Conducts demos, presentations, and other information sharing sessions with internal stakeholders to increase product success.

12. Identifies issues impeding product success and develops executable strategies to remediate.

13. Responsible for understanding the market and farm credit’s niche customer landscape in order to maintain competitiveness.  Ensures product compliance with bank policies and regulatory standards.

14. Develops and delivers product training.  Provides ongoing sup