Search & Performance Senior Manager (Hybrid)

<p><strong>Search &amp; Performance Senior Manager </strong>(Hybrid - 2 to 3 days onsite per week)&nbsp;</p> <p><strong>Overview:</strong></p> <p>The Search &amp; Performance Senior Manager owns Weedmaps' highest-intent acquisition platforms end-to-end, leading strategy, execution, and optimization across Google Ads in full (Search, Performance Max, Demand Gen, YouTube, and Display) and Microsoft/Bing. As a senior individual contributor and platform owner, this person is directly accountable for scaling efficient new-shopper acquisition through intent-driven, auction-based buying in a heavily regulated vertical, partnering closely with Creative, Lifecycle, Product, and Data to turn paid investment into measurable marketplace growth. This is a hands-in-the-platform leadership role for an operator who can both set channel strategy and execute it at depth.</p> <p><strong>The impact you'll make:</strong></p> <ul> <li>Own paid search and intent-based performance strategy and execution across Google Ads (Search, Performance Max, Demand Gen, YouTube, Display) and Microsoft/Bing, accountable for budget pacing, bidding strategy, and performance against new-shopper and efficiency targets.</li> <li>Drive efficient growth in First-Time Shoppers and Global Unique Shoppers, with a specific mandate to lower cost-per-first-time shopper on high-CPA channels (e.g., Search, Bing) while scaling volume.</li> <li>Manage Google Ads holistically as a single cross-surface platform, leveraging automated bidding, audience signals, first-party conversion data, and campaign structure to maximize incremental acquisition.</li> <li>Partner with the performance-creative function and Creative team to brief, test, and iterate search, video, and display assets, translating performance signals into the next round of creative concepts.</li> <li>Design and run a continuous experimentation roadmap (A/B and incrementality testing) across audiences, creative, bidding, and landing pages to compound learnings over time.</li> <li>Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value, not just front-end volume.</li> <li>Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to keep accounts in good standing.</li> <li>Partner with Finance and the Senior Director on growth projections, budget scenarios, and monthly/quarterly planning, laddering plans up from state-level market priorities (P1/P2 markets).</li> <li>Work with Media Operations on tracking standardization (Branch/UTM), conversion measurement, and reporting to ensure clean, decision-grade performance data.</li> <li>E