FRANCHISE BUSINESS COACH

Kampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 500+ locations across the United States and Canada including a mix of franchised and company-owned parks (OAK). Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused, and innovative.

At KOA, we believe the outdoors is fun and for everyone. We are committed to having an environment where all are treated with dignity and respect. We strive to:
• intentionally create a sense of community and belonging for our guests, employees and franchise partners
• continually educate ourselves and expand our knowledge to foster an inclusive and supportive environment
• sustain a culture that promotes diversity of thought and experiences
• ensure everyone has the ability to experience the outdoors and that our facilities are accessible to all
• drive change in our company and industry through action and implementation


Summary:
The Franchise Business Coach (FBC) provides guidance and support to franchisees to improve their operational efficiency, financial performance, and adherence to the brand standards and procedures. The FBC is the single point of contact for franchise partners and works collaboratively with cross-departmental teams to provide enhanced services and support across multiple disciplines.


Essential Duties and Responsibilities:
Relationship Management & Revenue Growth
• Establish productive working relationships with franchisees to foster open communication and trust, serving as their primary point of contact and advocating for their needs within the organization. Acts as a bridge between franchisor and franchise to ensure clear and effective communication.
• Proactively provides one-on-one coaching and guidance to new and existing franchisees on various aspects of business operations, including sales, marketing, revenue, finance, operations, leadership, and customer service in support of revenue growth opportunities and targets.
• Maintains a schedule of proactive interactions with new and existing franchisees on a regular basis to provide strategic coaching and identify opportunities for improving operational efficiency.
• Conducts the strategic business planning process annually within their assigned portfolio to identify initiatives to enhance profitability and achieve long-term objectives.
• Drive franchisee engagement by leveraging all corporate programs including “20” groups, Business Forums, Franchise Advisory Committee, Owners Association and KOA’s annual convention.
• Proactively builds and maintains collaborative relationships with other departments across the organization to provide the best support possible to our network.
• Works closely with key partners, including System Operations, Commercial Strategy, and the Owned Assets of KOA (OAK). These efforts include helping to shape Learning and Development initiatives and development of appropriate operations manuals and other supporting resources.

Performance Analysis and Reporting
• Responsible for analyzing key metrics and financial data to evaluate the overall health and performance of the franchise network.
• Based on defined corporate goals and current trends in the Outdoor Hospitality Industry, define opportunities for improved success across the franchise system.
• Support in ensuring key communication benchmarks are met through the term of the franchise agreement

Services & Support
• Support and assist field operations leadership in executing the strategies of the assigned portfolio.
• Assist owners with the implementation, support, and utilization of all resources, providing in-depth training to franchisees specific to tools that improve business processes and efficiencies as appropriate.
• Support franchisees with proactive staffing solutions through the Work@KOA program and assist in strategies to identify and recruit top talent.

Compliance & Brand Standards
• Maintain Brand Integrity and Consistency–Work closely with KOA’s Quality Assurance Team, Franchise Review Committee, National Marketing Team, and Franchise Development Team to ensure adherence with all brand standards.
• Utilizing information revealed through site visits or the quality assurance process, collaborate with franchisees to address issues and challenges.

Education, Training & Support
• Support delivery of training programs, workshops, and seminars to educate franchisees on best practices, new strategies, and industry trends.
• Support, assist and encourage development of franchise owners through training modules, financ