Digital Advertising Manager, Advocacy Campaigns

Based in Washington, D.C., Quorum is a fast-growing software company and is the leading provider of workflow software and information services for government affairs professionals across the corporations, non-profits, associations, and governmental end-markets.  Quorum allows users to manage stakeholder engagement, launch grassroots advocacy campaigns, and track legislative activity at all levels of government, including federal, state and local. 

Quorum provides mission-critical solutions to public affairs professionals for their work in Congress, all 50 state legislatures, major U.S. cities, the European Union, and 30+ countries around the globe. Quorum serves over 2,000 customers globally including over 50% of the Fortune 100, and has over 350 team members across the globe. 

We are seeking a results-driven Digital Advertising Manager to lead the execution of targeted digital ad campaigns in support of advocacy and public affairs initiatives. This role will be responsible for launching and optimizing multi-platform ad campaigns, including programmatic display, Connected TV, Facebook, LinkedIn, and other social and video platforms. A key part of this role involves onboarding and activating first-party data through platforms like LiveRamp to ensure ads are reaching the right policymakers, stakeholders, and constituents. This is a hands-on executional role ideal for someone with a deep understanding of data-driven advertising and digital targeting in the advocacy or political space.

Responsibilities

• Plan, launch, and optimize digital ad campaigns across Facebook, LinkedIn, Connected TV (e.g., Hulu, Roku), display, pre-roll video, and other programmatic platforms.
• Use LiveRamp or similar platforms to onboard and activate custom audience segments using CRM lists, voter files, or government affairs datasets.
• Partner with internal and external stakeholders to align ad campaigns with policy goals, timelines, and audiences.
• Manage ad creative development in coordination with designers and copywriters to tailor messages for each platform and target segment.
• Monitor performance across channels, adjust in real-time, and deliver clear reporting with KPIs and strategic insights.
• Stay current on privacy policies, ad regulations, and data governance as they impact advocacy and political advertising.
• Work with government affairs, marketing, and policy teams to ensure integration of digital into larger campaign strategies.

Required Qualifications

• 3+ years of experience running paid digital ad campaigns with a focus on advocacy, politics, or public affairs.
• Hands-on experience with LiveRamp or other data onboarding and audience-matching platforms.
• Strong knowledge of Connected TV advertising (e.g., via The Trade Desk, Basis, or similar DSPs).
• Deep experience in Facebook Ads Manager, LinkedIn Campaign Manager, and display/video ad platforms.
• Familiarity with political targeting techniques including custom audience matching, geofencing, and IP targeting.
• Understanding of data privacy rules, including GDPR, CCPA, and platform-specific policies.
• Strong analytical skills and experience with A/B testing and reporting tools (e.g., Google Analytics, Tableau, or similar).

Preferred Qualifications

• Experience working in or with public affairs firms, government relations teams, or advocacy organizations.
• Proficiency in DSP platforms such as The Trade Desk, StackAdapt, or Centro Basis.
• Working knowledge of CRMs (e.g., Salesforce) and voter file matching strategies.
• Creative instincts for messaging, storytelling, and ad copywriting.
• Familiarity with advertising to legislative audiences or public officials.

About the Professional Services Team

• We’re responsible for ensuring that clients have an amazing experience with Quorum.
• We provide team and individual product demonstrations and trainings that promote best practices in the government affairs space.
• We are dedicated to every user’s success and address challenges quickly and creatively.
• We act as staunch advocates for our clients, including identifying and responding to diverse client use cases.
• We take pride in developing personal relationships with our users and our team.
• We regularly support one another