VP, Media Director, Digital Investment (Pharma Account)

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
 

Job Description

The VP, Media Director, Digital Investment, oversees investment, activation, and portfolio management across all media channels.  They provide consistent leadership by bringing new ideas, innovation, and opportunities to the client regularly.  The VP, Director develops go to market investment strategy, recommendation, and POV's while providing effective leadership of negotiations and creating strong vendor relationships. 

Role Objectives:

• Own client relationship and education relating to media investment across all channels
• Provide counsel on marketplace trends and investment expertise for clients and client teams. Be a thought leader in alternative buying models and integrated projects.  
• Maintain, develop and grow relationships with appropriate client level contacts
• Inject ideas, innovation and leading industry developments into every assignment, including day-to-day client communications
• Consistently drive the use of analytics to inform/validate investment strategies, tactical planning and on-going optimizations across all media
• Collaborate with all partner agencies on your LOB, but also internally across all LOBs
• Strategically develop campaigns across the funnel to align with clients strategic goals and KPIs
• Manage negotiation and implementation of added value inventory, research partnerships, and custom sponsorship elements when applicable
• Strong and proven ability to trouble-shoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with strategy directors to appropriately communicate issues with clients
• Consistently drive the use of analytics to inform/validate investment strategies, tactical planning and on-going optimizations across all media

Qualifications

• Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
• 10+ years of digital media buying experience, with progressive levels of responsibility, across all platforms: display, search, mobile, programmatic, and paid social
• Pharma experience is a must
• Previous team management experience
• Excellent negotiation skills and understanding of how to add incremental value without compromising communication needs
• Excellent written and verbal communication skills
• Ability to package, merchandise, and sell in concepts and new opportunities.
• Strategic thinking, ability to see the bigger picture
• Problem-solver with strong project management experience
• Self-starter with ability to work independently and in a collaborative team setting
• Strong technical proficiency in Microsoft Office Suite

Additional Information

Compensation Range: $143,000 - $225,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/16/2024.

Starcom is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.  

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and F