Vice President, Analytics

Company Description

Merkle is a data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that inspire people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology improve marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

This is a hybrid role as some travel will be required.

As the Vice President, Analytics, you will lead a team consisting of data scientists, engineers, analysts, and marketing technology specialists that specialize in turning data into actionable insight. You will report to a SVP, Analytics.

As the senior-most contact for analytics on your client(s), you will partner with the media and account leads to set strategy, develop measurement frameworks, create a learning agenda, provide thought leadership, and deliver ongoing guidance to both internal and external stakeholders.

• Collaboration is at the core of our business success and the Vice President, Analytics will need to create a tightknit and dynamic relationship with our clients and the Media and Account teams, in addition to building an Analytics team across Data Science, Engineering, MarTech, and Data Visualization/Reporting.You will lead agency development efforts for analytics, including new and organic business pitches
• You will manage the analytics business for a portfolio of clients
• You will lead the integration of all analytics disciplines in service of client outcomes
• Be a senior-most contact for analytics, adapting to our challenges with agility and direction
• Partner with media & account leads to develop learning agenda, analytics deliverable schedule, measurement frameworks, expertise, and ad hoc deliverables if necessary
• Advise client on how best to apply econometric modeling or statistical testing of their media directly to their media planning & business efforts
• Steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be used to answer ongoing and ad hoc client questions
• Mentor and develop skill-set of analytics team
• Partner in the development of agency thought leadership

Qualifications

• Bachelor's Degree is required in Statistics, Economics or related a quantitative field
• Experience: 12+ years relevant Media or Analytics experience is preferred
• Media Expert: Has understanding of digital planning and buying, with a focus on standard media metrics
• MarTech Knowledge: Shows understanding of digital tagging, tracking, QA, and maintenance across mobile, social, & tablet and their advantages/limitations
• Project Management: Experience in a Product Management role or Scrum/Agile frameworks a plus
• Data Storyteller: Experience with Data Visualization software and dashboard building (e.g., Tableau)
• Tidy Data & Databases: Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) to work with them and lead the training of junior employees
• The Basics: Proficiency in PowerPoint and Microsoft Excel is required
• Statistics & Math: Working knowledge of machine learning, statistical testing, & regression modeling
• Knowledge of digital attribution methods, media mix modeling, measurement frameworks, Key Performance Indicator discovery, tracking implementation
• Some travel will be required

Additional Information

The anticipated salary range for this position is ($163,000-$263,350). Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com. #LI-AG1 #LI-Hybrid