Director, AI Web Innovation

Position Overview

The Director of AI Web Innovation will define and execute a forward-thinking, AI-driven vision for Abnormal’s web presence, creating a website that enhances the customer journey and drives engagement. This role demands strategic expertise, hands-on ability with AI tools, and a deep understanding of web technologies. Collaborating with Product Marketing, Brand, and Content teams, the Director will establish a web framework that facilitates iterative, data-driven improvements and ensures security and compliance with industry standards. Additionally, this role will focus on ensuring the website supports global audiences, leveraging market-specific insights to drive user engagement and conversion.

Key Responsibilities

1. Strategic Vision and AI Utilization:
• Develop a comprehensive web strategy using AI tools (e.g., v0, Claude) to accelerate the execution and optimization of content.
• Leverage AI to iterate swiftly, refine messaging, and enable website changes that drive engagement and build trust throughout the customer journey.
• Set and communicate the vision for a streamlined, scalable web experience in alignment with business goals.
2. Content and Web Framework Development:
• Partner with Product Marketing to structure tiered content:
• Tier 1: Homepage with high-polish, brand-enhanced content.
• Tier 2: Product pages with templated messaging (what/why/how).
• Tier 3: Use cases and technical documentation.
• Tier 4: Regularly published updates and blogs.
• Define the web content framework, co-creating with Brand, Product Marketing, and Product teams to ensure cohesive messaging.
• Incorporate best practices in content strategy and management to enhance user engagement.
• Collaborate with the Content team to showcase key offerings, including thought leadership and product updates.
3. Technical and MarTech Integration:
• Manage website technologies, including hosting, CMS, and integrations with MarTech and marketing automation platforms.
• Ensure website security and compliance with industry standards and regulations.
4. Market-Specific Adaptations:
• Develop tailored strategies for markets with varying levels of maturity, optimizing content and design to meet regional and international needs.
• Ensure international and market-specific sites align with global strategies while addressing local audience preferences.
5. Performance and Optimization:
• Continuously monitor web performance using analytics, making data-driven adjustments to enhance user experience and achieve marketing goals.
• Implement SEO strategies, A/B testing, and user feedback loops to improve site functionality and content impact.
• Establish a feedback loop from web visitors to inform product marketing and growth strategies.
6. Cross-Functional Collaboration:
• Collaborate with Product & Corporate Marketing to co-define the website strategy, ensuring it aligns with product launches and overall marketing initiatives.
• Work with Integrated Marketing to ensure product and brand launch moments are effectively represented.
• Act as a key liaison between the Web Development team and stakeholders, ensuring technical execution aligns with strategic goals.

Key Competencies

• AI Proficiency: Strong understanding of AI tools for content generation, web design, and optimization.
• Strategic Execution: Ability to craft and execute a web strategy that aligns with broader marketing goals while leveraging technology for efficiency.
• Data-Driven Insights: Expertise in web analytics and data interpretation to guide strategic decisions.
• Content Management: Knowledge of content strategy best practices to enhance user engagement.
• Collaboration and Influence: Proven ability to work across departments, bringing together marketing, content, IT, and sales teams.
• Global Perspective: Experience in adapting web strategies for diverse, international audiences.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• 7-10 years of experience in web strategy, digital marketing, or a similar role.
• Experience leveraging AI tools for web strategy and content optimization.
• Strong background in managing web platforms and ensuring security and compliance.
• Proficiency with analytics and reporting tools (e.g., Google Analytics, Looker