Company

Cox Automotive - USA

Marketing

Product Marketing Sr Manager

Sr Manager - Non People LeaderCan work remotely anywhere in the specified country

Yes, 15% of the time

Day

Compensation

Compensation includes a base salary in the range of $122,600.00 - $204,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Cox Fleet is executing the marketing strategy that will define its next chapter of the fleet maintenance industry. We're looking for a Senior Manager of Product Marketing to help own our go-to-market strategy, lead product marketing initiatives, and serve as a key strategic partner to the Senior Director, Product Marketing.

This isn't just an individual contributor role. You'll lead through influence — coordinating a cross-functional team, setting the standard for how Cox Fleet shows up in the market, and operating as a senior thought partner to leadership.

How You'll Lead:

• Own the strategic direction. Set priorities, drive alignment on positioning and messaging frameworks, and ensure the team is working on the right things in the right order.

• Run point on key initiatives. For major campaign launches, GTM plans, or competitive moments, you are the lead — bringing together the right people and driving toward a decision.

• Build the infrastructure the whole team uses. Own the positioning framework, competitive intelligence process, and GTM launch playbook — the tools everyone relies on.

• Partner directly with leadership. Helping a team of marketing and non-marketing leaders think through decisions, pressure-test ideas, and manage priorities.

What You'll Do:

Own a Defined Portfolio

• Lead go-to-market strategy, positioning, and performance for specific focus areas.

• Serve as the primary product marketing interface for the product and sales teams aligned to the focus areas.

• Build deep fluency in your segment — customer needs, competitive dynamics, buying behaviors, and growth opportunities.

Drive Strategy and Business Impact

• Lead annual and quarterly product marketing strategies tied to clear revenue and growth goals.

• Own the GTM framework for your portfolio — from positioning and audience segmentation to channel mix and measurement.

• Bring a commercial mindset to everything: prioritize work that moves pipeline, improves conversion, or expands customer value.

Own Positioning and Messaging

• Develop and maintain differentiated positioning, value propositions, and narratives for your portfolio.

• Ensure consistent messaging across campaigns, content, sales tools, events, and industry touchpoints.

• Establish and steward the messaging framework that the broader marketing team can leverage.

Lead Go-to-Market Execution

• Translate strategy into integrated GTM plans across campaigns, content, digital, and events.

• Coordinate execution across the product marketing pod — setting briefs, aligning priorities, and driving accountability to outcomes.

• Partner with Marketing Ops, Communications, and Sales to bring campaigns to life.

Enable Sales Performance

• Deliver messaging, tools, and competitive positioning that sharpen sales conversations and improve win rates.

• Build and maintain core sales enablement assets: pitch narratives, battle cards, objection handling, proof points.

• Stay close to the field — use feedback loops to continuously improve how we arm the sales team.

Leverage Insights to Win

• Use market research, customer insight