Sr. Director, Product Marketing

Customers trust the Alation Data Intelligence Platform for self-service analytics, cloud transformation, data governance, and AI-ready data, fostering data-driven innovation at scale. With more than $340M in funding – valued at over $1.7 billion and nearly 600 customers, including 40% of the Fortune 100 — Alation helps organizations realize value from data and AI initiatives.

Alation has been recognized in 2024 as one of Inc. Magazine's Best Workplaces for the fifth time, a testament to our commitment to creating an inclusive, innovative, and collaborative environment. 

Collaboration is at the forefront of everything we do. We strive to bring diverse perspectives together and empower each team member to contribute their unique strengths to live out our values each day. These are: Move the Ball, Build for the Long Term, Listen Like You’re Wrong, and Measure Through Customer Impact. 

Joining Alation means being part of a fast-paced, high-growth company where every voice matters, and where we’re shaping the future of data intelligence with AI-ready data. 

Join us on our journey to build a world where data culture thrives and curiosity is celebrated each day!

Job Description:

We are seeking a Senior Director of Product Marketing to lead our product positioning and messaging, pricing and packaging strategy, and enable revenue growth across product lines. Reporting directly to the Chief Marketing and Strategy Officer, you will partner cross-functionally with Product, Sales, and Customer Success to translate product capabilities into customer value and market success.

As a key member of the Marketing Leadership Team, you will play a strategic and hands-on role in shaping Alation’s market presence, category leadership, and customer engagement. One more thing...We work in a hybrid model—you’ll join us in our Redwood City office to collaborate, connect, and enjoy a team atmosphere!

What You'll Do

• Lead Product Marketing Strategy: Define and execute differentiated positioning, compelling messaging, and strategic narratives for Alation’s products and platform.

• Drive Product Launch Execution: Own and orchestrate product launches, working with Product, Sales, and Enablement to bring new innovations to market effectively.

• Market and Customer Insight: Champion deep understanding of buyers, customer personas, and competitive landscape to inform positioning, analyst relations and sales strategy.

• Analyst Relations Leadership: Manage relationships with key industry analysts (e.g., Gartner, Forrester, IDC) to shape perception, influence reports, and position Alation as a category leader.

• Sales Enablement: Equip Sales and Customer Success teams with powerful content, tools, and training to accelerate deal velocity and improve win rates.

• Partner with Product: Collaborate closely with Product Management to shape roadmap narratives and ensure market needs are reflected in future innovation.

• Thought Leadership & Evangelism: Develop industry thought leadership content and partner with executives to establish Alation as a category-defining leader.

Your Background

• 10+ years of progressive experience in B2B SaaS, including 5+ years leading high-performing Product Marketing teams—ideally in enterprise and/or data-focused technology environments

• Proven ability to craft compelling positioning and messaging for multi-product platforms, driving clarity and excitement across both technical and business audiences

• Skilled at orchestrating and supporting multiple, high-impact product launches each quarter in fast-moving, cross-functional environments

• Exceptional storytelling and communication skills, with a track record of aligning stakeholders and driving momentum at all levels of the organization

• Strong cross-functional partner, with deep experience working closely with Product, Sales, Enablement, and Customer Marketing to bring go-to-market strategies to life

• Metrics-minded and impact-driven; consistently uses data to refine strategy and demonstrate the business value of marketing program