Product Manager, Giving Experiences - Remote
American Cancer SocietyAbout the role
At the American Cancer Society, we're leading the fight for a world without cancer. Our employees and 1.5 million volunteers are raising the bar every single day. We actively seek candidates from diverse backgrounds including communities of color, the LGBTQ community, veterans, and people with disabilities. The greater the diversity of our people, the better we can serve our communities.
The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.
The Digital Product Owner will have strong customer service and communication skills, along with experience writing and developing training, guides, and promotional materials. The Product Manager will have experience in, quality assurance testing, technical support and product marketing. This role partners with business leads, regional staff and volunteers to provide strategic guidance for digital revenue and fundraising best practices to maximize online revenue growth and effectiveness across the Society, working collaboratively to advise organizational staff on the effective use of revenue and fundraising platforms, and digital fundraising tools across marking channels.
***This is a remote position that can be home based anywhere within the United States. Prior experience in Digital Fundraising is highly desirable. ***
MAJOR RESPONSIBILITIES
Serve as a subject matter expert in product capabilities and platforms, as well as, digital fundraising tactics, consulting with business partners and regional staff on digital fundraising solutions, including guidance on platform selection, and strategies and tactics for revenue growth.
Serve as the face and voice of the team, fielding questions from field staff, and managing internal communications.
Manage escalations related to our digital products, liaising with our support teams, developers, and field staff
Produce documentation, resources, and guides to assist in utilization of products and platforms.
Support the development of digital products and platforms with an eye to scalability and organizational platform synergies
Supporting digital products utilizing agile development processes, lead enhancements, set requirements, and assist with prioritization aligned with the business objectives and product roadmap for revenue and fundraising platforms, partnering with developers and business analysts
Serve as a UAT & Production Validation tester through development sprints.
Review, prioritize and refine product bugs found during quality assurance.
Develop effective go to market strategies and plans to ensure successful product launch and ongoing adoption of new products.
Perform market research and competitive analysis to understand market demands and opportunities and recommend new products, enhancements, and features that could be appropriate to test and/or scale to achieve ACS’s goals.
Monitor revenue results and work with Digital Product Analytics team to provide reports on digital fundraising campaigns, competitor digital fundraising trends, and other determined metrics to develop data-driven strategies to monitor benchmarks, drive revenue and set site performance standards.
Assist with creating, maintaining, and socializing product concepts and roadmaps for digital fundraising products to establish a shared vision across the enterprise by building consensus on priorities with key stakeholders.
KNOWLEDGE/SKILLS
FORMAL KNOWLEDGE
Bachelor's degree in business administration, marketing, management, and/or equivalent work experience.
3-5 years of digital fundraising experience with a focus on customer service, product marketing or product development.
COMPETENCIES/SKILLS
Demonstrates Marketing Competencies:
Manages ambiguity - Operates effectively, even when things are not certain or the way forward is not clear.
Collaborates - Builds partnerships and working collaboratively with others to meet shared objectives.
Customer focus - Builds strong customer relationships and delivering customer-centric solutions.
Cultivates innovation - Creates new and better ways for the organization to be successful.
Plans and aligns - Plans and prioritizes work to meet commitments aligned with organizational goals.
Drives results - Cons
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