Manager, Commerce

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the growing Kinesso Commerce team as a Manager. In this role you will be responsible for managing Sr. Associates & Associates and supporting in the development, planning, buying, executing and measuring media plans for designated shopper/commerce media clients. You will support the Associate Director/Director in the strategic and tactical development of each retail plan.  You’ll work closely with Planning and Buying teams to allow for holistic Commerce media function. 
Kinesso Commerce is a specialty group that focuses on the planning, buying, execution and measurement of Commerce media. Commerce media is any specific media elements that are retailer focused/tagged. This can be in-store signage such as a coupon machine, a billboard driving shoppers to a Walmart store, buying digital ads on Amazon or a Kroger.com site, tapping influencers that support certain retailers or working with shoppable technology companies to ensure ease of conversion. The team supports client’s commerce/shopper/customer marketing teams—our end goal measuring product sales both online and in-store.

Responsibilities

• Strategy & Execution
  • Ensures strategic consistency across all elements of plan development and implementation 
    
  • Supports in development, presentation, management and measurement of commerce media programs and defines program objectives and strategies consistent with brand marketing objectives 
    
  • Recommends targeted, innovative media vehicles consistent with media strategies ranging from RMNs to 3rd party partners
    
  • Supports in the creation of client ready materials and delivers client communications 
    
  • Ability to tailor client presentations to the audience (i.e. Senior Level vs. Junior Level)
    
  • Supervises buying process and stewardship for media programs 
    
  • Measures media performance at all stages to ensure original objectives and strategies are being met to client satisfaction 
    
  • Ensures accuracy of all deliverables (e.g. client documents, budget stewardship/management/client billing)
    
  • Takes learnings from previous campaigns and apply to next campaign 
    
• Relationships
  
  • Oversees day-to-day relationship with media partners and leads negotiation of commerce media for specific programs 
    
  • Maintains client relationships and ensures timely creation & delivery of work 
    
  • Assists in managing team performance to achieve desired results by defining roles and responsibilities for the Associates & Sr Associates
    
• Training/Development
  
  • Ensures knowledge sharing across internal teams, open communication & provides thought leadership 
    
  • Identifies & builds functional expertise or knowledge in a relevant, unique & specific media area, including commerce media expertise 
    
  • Aware of knowledge level and experience of Senior Associates and Associates.  Ability to spend extra time where needed to develop direct reports 
    
• Knowledge 
  
  • Seeks out information to remain current on media trends and shares with team members with relevant implications/potential opportunities
    

Required Skills & Experience

• Abi