Integrated Marketing Content Strategy Lead

Microsoft is leading marketing transformation by driving digital-first sales motions, customer engagement marketing at scale, and campaigns to strengthen customer connections. Integrated Marketing is the fuel that drives digitally connected customer journeys to drive interest, engagement, and acquisition.

We are looking for a skilled, self-motivated, data-driven integrated marketer and content strategist to join our team and build strategies that motivate customers to take action. Working globally across segments, solution areas, and audiences, central to this effort is the Integrated Marketing Content Strategy Lead. This role will need to influence across multiple levels of the organization to create compelling, customer-focused, integrated marketing campaigns that drive awareness and acquisition for our commercial cloud business, specifically our developer audiences. You will use communication skills, executive presence, and the ability to influence and inspire stakeholders at all levels in the organization and across functions. You will be a customer advocate, relentlessly championing the customer and experiences that will drive impact.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities

• Content Strategy & Development: Develop and execute content strategies to attract, nurture, and inspire developer audiences. Identify content needs, develop new assets and review all content for aligned marketing plays. Manage content budget and oversee internal/external agency execution of content development.
• Integrated Marketing Campaigns: Develop, launch, and optimize connected end-to-end customer experiences across channels including paid media, search engine optimization (SEO), social, blog, web, relationship marketing, and evidence.
• Customer Journey Mapping: Create a content strategy and plan to address insights in the buyer’s journey, ensuring the content is aligned to what the customer needs at each stage. 
• Collaboration: Work closely with product marketers, integrated channel marketers, relationship marketers, sales, researchers, engineering, and agency partners to develop and execute plans. Collaborate with Product Marketing Teams to understand market dynamics, business opportunities, product roadmaps, and disclosure plans.
• Performance Analysis: Partner with Analytics Teams to support Integrated Marketing reviews, deeply understand performance and insights to generate data-driven integrated marketing and content plans.

• Other: Embody our Culture and Values

Qualifications

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
  • OR equivalent experience.
• 3+ years experience working with b2b tech buying committees and purchase cycles.
• 1+ year(s) experience working with or targeting developer audiences.

 Additional or Preferred Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
  • OR Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
  • OR equivalent experience.