Director, Omnichannel Engine Business Product Owner

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

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Summary:

The Director, Omnichannel Engine Business Product Owner is responsible for owning Bristol Myers Squibb’s omnichannel orchestration and “next best engagement” engine as a business product. This role defines and executes the product roadmap for the decisioning and automation capabilities that determine which actions, messages, and channels to deploy for each customer and when.

The Director will translate brand and Therapeutic Area strategies into the data, rules, and algorithms that power scalable, N=1 engagement across Oncology, Cardiovascular, Neurology, and HIV portfolios. They will partner closely with the CRM/Marketing Automation and Taxonomy & Tagging teams, as well as Business Insights and Technology, to ensure the engine is fully integrated and supports closed-loop measurement.

The Director will guide the design, testing, and optimization of models, rules, and workflows, including pilots of advanced analytics and agentic capabilities. They will work with Marketing, Sales, Medical, and Market Access teams to embed the engine into day-to-day ways of working and drive adoption. The Director will lead a small team and vendor partners focused on engine operations, configuration, and optimization. This role is a critical connector between strategy, data science, technology, and front-line execution, ensuring Bristol Myers Squibb’s omnichannel engagements are coordinated, relevant, and continuously improving.

Responsibilities:

Own Omnichannel Engine Product Strategy and Roadmap

• Define the product vision and roadmap for the omnichannel orchestration / next-best-engagement engine and related decisioning capabilities.
• Align engine strategy with Commercialization goals, Therapeutic Area launch plans, and the broader omnichannel capability roadmap led by the Executive Director.
• Continuously update the roadmap based on business needs, model performance, and emerging capabilities in analytics and AI.

Translate Brand & Therapeutic Area Strategies into Engine Logic

• Work with brand and Therapeutic Area teams to understand customer journeys, strategies, and priority actions.
• Translate strategies into business rules, triggers, eligibility logic, and prioritization frameworks within the engine.
• Ensure orchestration logic reflects field, digital, patient, and access channel nuances.

Partner with Business Insights and technology on Models and Algorithms

• Collaborate with Business Insights and Technology teams to develop, deploy, and refine predictive and prescriptive models (e.g., propensity, response, next-best-action).
• Define the operational requirements for models to run within the engine (inputs, refresh cadence, thresholds, guardrails).
• Help interpret model outputs and ensure they are translated into actionable, understandable recommendations for end users.

Design and Optimize Orchestration & Automation Workflows

• Define and maintain standard orchestration workflows that determine how recommendations are generated, prioritized, and delivered to channels.
• Partner with CRM and Marketing Automation teams to ensure recommendations are seamlessly executed across relevant systems.
• Implement and manage A/B tests, champion–challenger approaches, and other experiments to improve engine logic and outcomes.

Build and Maintain Closed-Loop Measurement

• Define closed-loop processes linking recommendations, actions taken, and customer responses back into the engine.
• Partner with Business Insights and Technology teams to design dashboards, metrics, and diag