Director, Ecommerce

About Us

 

 

Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women’s, men’s and kid’s apparel, accessories, entertainment and beauty.  Centric Brands is focused on our customers and our brands that will drive the company’s future growth. We are defined by innovation as we seize new opportunities and thrive in an environment informed by creativity and thinking that is both analytical and outside the box.  Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together.

 

eCommerce

At Centric Brands, non-stop innovation drives our success every day. Our e-comm team works to develop and implement a full range of eCommerce growth strategies across the Centric Brands platform, from owned and branded eCommerce sites like Joe’s, Hudson, Robert Graham and Herve Leger, to major retail names such as Amazon. You’ll be part of a team challenged to build a robust eCommerce presence and achieve long-term growth goals for one of the world’s premier lifestyle brand collectives.

Specific Responsibilities Would Include

The Director of E-commerce will be responsible for developing and executing a strategy to grow the Dockers' direct-to-consumer (DTC) business across all digital touchpoints. This individual will own the end-to-end customer journey across mobile and desktop platforms, and partner cross-functionally with internal teams including Marketing (Acquisition & Retention, Data Analytics), Merchandising, and IT.

 

Key areas of focus include UX/UI design, site merchandising, digital marketing, web analytics, personalization, and conversion rate optimization (CRO).

 

E-commerce Strategy & Management

• Develop and implement an e-commerce strategy across merchandising, conversion, and customer experience.
• Lead cross-functional collaboration to develop and execute web strategies that drive demand and conversion, partnering with internal teams and external agencies.
• Lead, develop, and mentor the site merchandising and UX/UI teams.
• Partner with Brand Marketing and Creative leadership to ensure alignment with overall brand strategy.

Reporting & Analytics

• Monitor and report on daily/weekly e-commerce performance and KPIs.
• Set and evaluate benchmarks using analytics and competitive insights.
• Analyze customer demographics, behaviors, and trends to drive sales growth.
• Leverage site analytics to develop strategic initiatives that improve KPIs such as conversion rate, cart abandonment, AOV, UPT, and bounce rate.

Customer Experience & Merchandising

• Develop a best-in-class customer experience across mobile, tablet, and desktop platforms—including site usability, customer service, and logistics standards.
• Drive implementation of new site features and functionalities to enhance user experience and increase conversion.
• Ensure site content aligns with e-commerce best practices, SEO requirements, and customer expectations.
• Optimize key site features such as reviews, search functionality, navigation, and taxonomy.
• Stay current on industry technologies and trends to maintain a leadership position in digital innovation.
• Manage product merchandising strategy in collaboration with Merchandising, ensuring optimal stock levels, promotion planning, and presentation of core products and best sellers.

Test & Learn

• Foster a test-and-learn culture across teams, identifying opportunities to improve revenue per visit and customer experience.
• Drive paid and unpaid initiatives to increase traffic and conversion, while maintaining brand integrity.

Our Best Fit Candidate Would Have

• 10+ years of experience in E-commerce or Site Merchandising; experience leading UX/UI teams preferred.
• Experience with data analysis and analytics platforms; advanced proficiency in Google Analytics required.
• Prior experience in retail, e-commerce, or DTC brand environments; omni-channel experience strongly preferred.
• Experience with Shopify or similar e-commerce platforms preferred.
• Expertise in CRO, personalization, site operations, UI/UX, site merchandising, and digital testing.
• End-to-end understanding of e-commerce strategy, digital marketing, analytics, and multi-channel growth.
• Proven ability to meet and exceed performance targets, with a strong sense of ownership over the online conversion funnel.
• Strategic thinker with strong analytical and problem-solving skills; comfortable operating