Director of Events

Title: Director of Events 

Location: New York, NY 

Reports to: Daniella Krieger, SVP US Marketing 

 

Role Overview 

MiQ is seeking a Director of Events to lead the strategy, planning, and execution of high-impact industry events, client experiences, and proprietary thought leadership forums. This role is critical in enhancing MiQ’s market presence, fostering deeper client relationships, and driving business growth through exceptional event experiences. 

The Director of Events will oversee all aspects of event execution, from strategy development to post-event analysis, ensuring that every touchpoint aligns with MiQ’s brand, business goals, and revenue objectives. The ideal candidate is a creative, detail-oriented leader with a proven track record in B2B/digital advertising event marketing, sponsorship activations, and experiential marketing within the ad tech, media, or digital marketing industries. 

 

•  Event Strategy & Execution 

○ Develop and execute a comprehensive event strategy that aligns with MiQ’s business objectives, brand positioning, and sales goals. 

○ Oversee the planning, execution, and management of industry events, trade shows, proprietary MiQ-hosted events, client activations, and executive forums. 

○ Identify and evaluate sponsorship and partnership opportunities that enhance MiQ’s presence at key industry conferences and summits. 

○ Work closely with commercial leaders to develop event content & strategy for brand presence and speaking engagements 

• End-to-End Event Management 

○ Lead all aspects of event planning, including venue selection, contract negotiation, logistics, budgeting, branding, content development, and on-site execution. 

○ Copywriting for event emails, landing pages and social media 

○ Work closely with internal stakeholders (Sales, Marketing and Product teams) to develop engaging event agendas, speaker lineups, and interactive 

experiences. 

○ Ensure all events deliver a seamless and engaging attendee experience, reinforcing MiQ’s brand values and industry leadership. 

•  Revenue & Business Impact 

○ Drive measurable business outcomes from events, including brand awareness, lead generation, client retention, and revenue growth. 

○ Develop event KPIs and performance metrics to assess ROI, optimize engagement strategies, and refine future event planning. 

○ Work with Sales and Marketing to ensure post-event lead follow-up strategies and client relationship development. 

•  Marketing operations integrations 

○ Have a deep knowledge of event management/marketing technology which is integral for event measurement: 

• i. Hubspot for social posting, email and landing page creation
• ii. Salesforce for campaign creation and sales activity tracking 
•  Budgeting & Vendor Management 

○ Own and manage the event budget, ensuring cost efficiency and maximum ROI. 

○ Source, negotiate, and manage relationships with vendors, agencies, production teams, and venue partners. 

○ Oversee contracts and compliance for all event-related partnerships and sponsorships. 

•  Cross-Functional Collaboration & Leadership 

○ Partner with the VP of US Marketing to integrate events into MiQ’s broader marketing strategy. 

○ Collaborate with content, PR, and integrated marketing team to maximize event amplification through thought leadership, media coverage, and digital marketing. 

○ Lead and mentor an events team, fostering a high-performance culture that prioritizes innovation, excellence, and attention to detail. 

 

Qualifications & Experience 

○ 8+ years of experience in B2B event marketing, experiential marketing, or event production, ideally in the ad tech, media, or digital marketing industry.

○ Proven track record of successfully executing high-impact client events, industry conferences, and sponsorship activations. 

○ Strong understanding of event marketing strategy, audience engagement, and brand storytelling. 

○ Experience managing large-scale budgets and complex event logistics.

○ Exceptional project management skills, with the ability to manage multiple events simultaneously. 

○ Ability to work cross-functionally and influence stakeholders at all levels.

○ Strong leadership skills with experience managing and developing a team. 

○ Willingness to travel as needed for event execution.

 

What’s in it for you 
MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make