Associate Director, HCP Marketing

Develop and execute the U.S. HCP marketing strategy for deramiocel, including messaging, brand narrative, and the annual brand planning process, grounded in clinical data and market insight. 

Lead the creation and execution of integrated, omnichannel HCP campaigns across personal and non-personal promotion, digital, CRM, media, peer-to-peer, and conference/convention channels to deliver a seamless HCP experience. 

Translate the clinical program and emerging real-world evidence into compelling, compliant education and promotional materials and field-facing resources for neuromuscular specialists and the DMD care team. 

Partner closely with Sales to ensure marketing strategy aligns with field execution, and lead the development of training, selling tools, and field enablement resources. 

Own peer-to-peer strategy, including speaker bureau development and execution, and partner with Medical Affairs on KOL engagement and advisory board strategy. 

Lead the development and submission of promotional materials through the MLR/PRC review process, ensuring all work is compliant with regulatory, legal, and company requirements. 

Use market research, field insights, and competitive intelligence to identify HCP barriers and opportunities, refining strategy to increase brand adoption and engagement. 

Collaborate cross-functionally with Market Access, Patient Services, Commercial Operations, Medical Affairs, and Consumer/Patient marketing to ensure aligned, integrated brand strategy and execution. 

Manage the HCP marketing budget with rigor and clear ROI accountability, allocating resources against strategic priorities. 

Establish KPIs and performance metrics for HCP marketing activities to enable data-driven decision-making and continuous optimization. 

Plan and execute presence at key medical congresses, conventions, and strategic marketing programs.