Senior Director, Product Marketing

<div class="content-intro"><p>At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. We’re a team of 800+ employees, working remotely across 28 countries. Our flagship products include: JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture.</p> <p>Here you can read some of our customer stories: <a class="owrQq" href="https://appfire.com/resources/resource-library/customer-stories" target="_blank">https://appfire.com/resources/resource-library/customer-stories</a></p></div><p>The Senior Director of Product Marketing is responsible for defining and scaling the company's Product Marketing strategy, operating model, and enterprise go-to-market (GTM) framework. This role leads the evolution from product-centric marketing to theme-based GTM strategies that shape market narratives, connect customer challenges with Appfire's portfolio of solutions, and accelerate revenue growth. Working across Product, Sales, Customer Success, Channel, Demand Generation, and Executive Leadership, this leader establishes scalable processes, modern ways of working, and high-performing Product Marketing capabilities that improve execution quality, organizational effectiveness, and business impact.</p> <h2><strong>What you will do:</strong></h2> <ul> <li><strong>Lead Appfire's enterprise Product Marketing strategy</strong>, evolving the organization from product-level marketing to theme-based GTM programs that create differentiated market narratives and portfolio positioning.</li> <li><strong>Own the Product Marketing operating model</strong>, including GTM launch frameworks, planning cadences, execution governance, prioritization processes, and quality standards that enable scalable, predictable delivery.</li> <li><strong>Drive cross-functional GTM leadership</strong>, partnering with Product, Sales, Customer Success, Channel, Demand Generation, and Executive Leadership to develop and execute integrated market strategies and enterprise launch programs.</li> <li><strong>Develop and coach a high-performing Product Marketing organization</strong>, establishing strategic standards, coaching capabilities, and execution excellence while building organizational capacity to support business growth.</li> <li><strong>Champion AI-enabled and modern marketing practices</strong>, leveraging automation, standardized frameworks, and scalable processes to increase execution speed, improve organizational productivity, and deliver greater business impact.</li> <li><strong>Represent Product Marketing