Chief Customer Officer, Marketing Cloud

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Job Category

Product

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Applications will be accepted until 09/30/2025.

Applications will be accepted until 09/01/2025

Chief Customer Officer, Marketing Cloud

About the Role

We are seeking a highly motivated leader with deep sales and marketing expertise to represent Salesforce Marketing Cloud in guiding customers to success with the product, while enabling and leading sales and partner success.

The ideal candidate will have 15+ years experience in senior leadership roles, with at least 5 years leading sales and 5 years working with marketing or customer experience technologies in enterprise software. This individual will understand the needs of companies deploying and using marketing software and will be able to translate that expertise into driving customer success, product adoption, and sustained business growth.

This leader will focus on driving success in two key areas:

• Product Adoption

The Chief Customer Officer and their team will drive customer success through product adoption and customer value. This includes providing tools, systems, information, and programs that educate and assist customers, as well as supporting internal teams to help customers realize the promised value of the product. Success will be measured through metrics such as utilization rates, campaign send volumes, NPS, and other adoption based indicators.

• Business Growth / GTM - Sales and Partner Success

The Chief Customer Officer and their team will also drive business growth through sales performance and customer retention. This includes working closely with Sales Leadership, Sales Operations, Enablement, Partner Teams, and other stakeholders to align product and go-to-market (GTM) efforts. Responsibilities include driving the strategy, development, and adoption of tools, sales plays, demo environments, systems, and programs that enable sales and partners to represent the product effectively and grow the business. Success will be measured by growth in ACV, customer retention, and sales performance.

This role reports to the EVP/GM for Salesforce Marketing Cloud and collaborates closely with Product, Engineering, Sales, Marketing, and Partner organizations. It is a non-commissioned role with responsibilities tied to sales outcomes but compensated under a product-based model.

Key Responsibilities:

Drive Product Adoption

• Lead the development and distribution of AI and agent-based self-service activation guides, programs, and tools for onboarding, product version transitions, and best practices, helping customers extract value from the latest technologies.
   

• Lead a data-driven organization that measures all aspects of product usage and leverages insights to optimize both product performance and customer experience.
   

• Develop vision demos and dynamic architectural illustrations that enhance customer communications and self-service guides.
   

• Lead transformation programs to guide customers in adopting the latest technologies.
   

• Coordinate across Product Management, Engineering, Customer Success, Product Marketing, and Sales to drive adoption initiatives.
   

Lead GTM Programs for Marketing Cloud

• Lead “Run the Business” programs with Product Marketing, Sales Operations, Distribution Leaders, and Partner Liaisons to ensure ongoing alignment between product strategy and GTM motions, maintaining pipeline generation, ACV growth, retention, and adoption.
   

• Operate a data-driven GTM program that continuously evaluates market and sales conditions, enabling proactive decision