Group Director / Group Account Director

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

The Group Director of Client Strategy will own the leadership relationship of key clients in order to drive growth, retention, and expansion of services. The position will play a meaningful role in running the scaling & evolution of Client Strategy clients within their scope. The Group Director will challenge their team to elevate the strategy of each client’s business and manage a team of outstanding digital strategist. The Group Director of Client Strategy will also support internal process/systems as well as be accountable for adoption on their team. This role is a dynamic strategic problem solver who will work closely with channel leads & the Analytics team to use data to provide strategic guidance to the client on strategy, budget allocation & opportunities for growth. 

What you'll be doing:

Client Management Responsibilities (60%+ if owning a “Pod”, 75%+ if in a “Pod” led by a VP)

• Leads priority accounts and multi-channel account teams within a large portfolio, or oversees an entire portfolio of clients, typically ranging up to approximately $15M in annual revenue, based on prior experience.

• Serves as a primary point of contact and trusted advisor to key client stakeholders proactively addressing needs and resolving challenges; with a strong focus on quickly building rapport and trust.

• Acts as the voice of the client within our agency, ensuring all needs, details, goals, and business objectives are communicated to the entire team.

• First point of escalation for clients with ability to solve problems quickly

• Implements/oversees processes for QA/operational excellence and ensures the team executes test & learn methodologies  regularly

• Recognizes opportunities, threats and risks, owning and delegating actions to minimize threats and maximize client opportunities

• Coordinates business reviews, including preparing the team to present confidently; leading key presentations (cross sells, QBRs, etc) for priority clients, delegating to the team to create the necessary content and supporting them in telling the overarching story. 

• Develop relationships with senior client contacts, discussing business updates, getting feedback etc. 

• Have a view/opinion of the big picture performance to goals, consistently demonstrating our value to clients, and ensure innovative pieces of work are being carried out

• Translates tactical media activations into overarching business results and impact and communicates clearly and concisely with senior client stakeholders.

• Leads the team engaging with clients day to day, ensures client business objectives are at the forefront of the internal teams’ activities, and all media efforts are laddering back to overarching business goals.

• Collaborates agency wide, leaning into new business, marketing, people teams, product development and others to ensure client needs are at the forefront and fully integrated into future agency initiatives.

• Identifies and nurtures cross sell opportunities, tapping into the necessary resources and ensuring the team has what they need to bring an opportunity over the finish line.

• Is accountable to achieving client satisfaction, retention and growth goals.

• Work with clients and capability partners to drive client growth 

• Consistently meets  deliverables within deadlines

• Participates and co-leads new business pitches, leading the story and overall approach for prospective clients, ultimately seeing that through to close, onboarding, and ongoing account management.

People Leadership, Financial Management & General Agency Respons