Senior Manager, Media Relations

Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every child.

You will experience Christian faith in action helping to make real and lasting change in the lives of the world’s most vulnerable children. Join the World Vision Canada team and be part of a powerful and effective force for good:

For Children. For Change. For Life.


Position: Senior Manager, Media Relations
Reports to: Director, Brand
Position Term: Full Time Permanent
Primary Location: Mississauga, Ontario, Canada
Workplace Type: Hybrid


Job Purpose:

With the eyes and ears of a journalist, the Senior Manager, Media Relations will focus on identifying newsworthy World Vision Canada stories and successfully pitching them to print, broadcast and digital media outlets.

Collaborating with local and international colleagues, the Senior Manager, Media Relations develops and executes strategic communication plans to manage World Vision Canada’s public brand image through proactive media outreach, crafting press releases, pitching stories, managing relationships with journalists, acting as a spokesperson when necessary, and monitoring media coverage, all while ensuring consistent messaging across various platforms and in response to potential crisis situations. This role requires a deep understanding of the media landscape and strong writing and communication skills.

Responsible for the development and execution of an integrated media relations strategy, reporting to the Director, Brand and working in collaboration with the teams across the organization as well as our international colleagues to drive awareness of World Vision Canada, our team and our impact.

Responsibilities:

1. Media Strategy & Trend Analysis
Monitoring & Insights:
• Track Canadian news, international correspondent reports, and emerging trends to identify proactive media opportunities.
• Leverage insights from global and local media landscapes to inform integrated media relations strategies.
Strategic Planning:
• Develop and implement media playbooks tailored to key events, policy moments, and executive travel.
• Connect media strategies to World Vision’s overarching organizational objectives and key initiatives.
2. Storytelling & Content Development
Showcase Impact:
• Craft compelling narratives that highlight World Vision’s work, impact, staff, supporters, and key initiatives across diverse media channels, including traditional outlets and new media formats like podcasts.
Content Creation:
• Develop key messages and tailored content including pitches, news releases, and opinion editorials for national and local markets.
• Provide creative direction for multimedia storytelling that aligns with current news trends and organizational goals.
3. Spokesperson Opportunities & Media Scheduling
Opportunity Identification:
• Find, evaluate, and schedule spokesperson opportunities including podcasts, keynote speaking engagements, panel discussions, and other relevant public forums.
Coordination & Management:
• Coordinate with internal stakeholders to align spokesperson engagements with key messaging and campaign objectives.
• Ensure all engagements are supported with necessary briefing materials and follow-up strategies to maximize impact.
4. Campaign & Corporate Activity Promotion
Media Exposure for Campaigns:
• Develop and execute strategies to create significant media exposure for key campaigns and company activities.
• Collaborate with cross-functional teams to ensure that campaign messaging is consistent and amplified across traditional, digital, and social media channels.
5. Crisis & Emergency Communications
Rapid Response:
• Lead agile media responses during immediate emergencies and manage communications in protracted crisis situations.
• Work closely with internal stakeholders to ensure timely, accurate, and empathetic messaging.
Issue Management:
• Monitor, evaluate, and respond to emerging issues while tracking media opportunities and challenges.
• Provide strategic counsel to ensure organizational readiness for reactive and proactive media engagement.
6. Collaboration & Stakeholder Engagement
Internal & External Partnerships:
• Collaborate with World Vision International communications colleagues to localize global reports and statements.
• Engage with policy stakeholders and partner with paid media teams to integrate and amplify key campaigns.
Media Relations:
• Cultivate and maintain relationships with journalists, media outlets, and influencers across di