Director HCP Marketing, Gastroenterology

Job Title: Director HCP Marketing, Gastroenterology

Location: Cambridge, MA

About the Job

We are seeking a dynamic and experienced HCP Marketing lead for Dupixent. The Director, HCP Marketing, Gastroenterology will lead execution of the US strategic business direction for EoE HCP Promotion. Demonstrated strategic agility and strong professional marketing experience is required.

Responsibilities include strategic planning, development, and implementation of creative campaigns, while ensuring a strong differentiation from the competition. In addition, this role will lead cross-functional execution to ensure flawless coordination of activities across the organization.  This role will report to the US Head of Marketing for Gastroenterology.

The ideal candidate will have a strong background in specialty care and Gastroenterology, strategic marketing, and cross-functional leadership.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities

• Address key insights, and proactively identify customer needs in order to establish Dupixent as the standard of care in EOE.

• Lead performance management: development of Sr. Leadership performance updates, coordinate performance review meeting activities and work with market research and analytics to develop and generate appropriate data.

• Implement targeting, segmentation, and Omni-channel strategies.

• Coordinate global teams on HCP Marketing strategy and tactical roadmap elements such as Branded, promotional messages, Disease State Awareness campaigns…

• Develop unbranded/branded campaigns and messaging based on customer insights.

• Oversee national HCP marketing programs.

• Drive innovative marketing platforms, leverage digital technology, and develop customer support solutions.

• Interface with medical, regulatory, and legal teams to create marketing materials.

• Manage advertising agency partner and other vendors to ensure execution towards objectives.

• Contribute to the congress strategy for EoE

• Support the development and management of the Dupixent EoE HCP marketing budget.

• Partner across functions and therapeutic areas to enhance Dupixent’s overall value proposition.

• Act as a sponsor and ally for inclusion and diversity in all elements of our business

• Comply with all forms of legal and statutory regulation within domain of responsibility, including compliance with applicable SOPs, industry codes of practice and best practices and actively support and promote a compliance culture and safe environment throughout the organization

About You

• Bachelor’s degree and 8-10+ years of relevant healthcare or pharmaceutical industry experience

• 8-10+ years’ experience in product/brand management, and/or strategic marketing, commercial / business development with product launch experience in the pharmaceutical or biopharmaceutical industries

• Commercial and business acumen: strong track record in the pharma/bio-pharma industry driving commercial success in a range of roles inclusive of marketing & sales.

• Relationship management, conflict resolution and ability to work collaboratively, along with strong organizational and operational skills

• Ability to influence across all levels of the organization

• Data driven decision-maker; able to distill large amounts of data and information to find the lead story, communicate it effectively to others, and inspire action

• Global experience and/or prior international assignment a plus

Travel: Up to 30% (conferences, congresses, etc.)

Why Choose Us?

• Bring the miracles of scien