Sales Director North America

<p><strong>About SurePay</strong></p> <p>Founded in 2016, SurePay is the leading account verification platform, relied upon by 250+ banks and thousands of organizations, to prevent fraud, misdirected payments, and reputational damage. Headquartered in Utrecht, we are scaling our platform and our team across Europe and beyond.</p> <p><strong>About the role</strong></p> <p>This isn’t just a sales role; it’s an evangelist mission. You will be the first dedicated US hire, tasked with introducing SurePay AVS (Account Verification Services) to the American banking landscape. You won’t just be following a playbook—you’ll be helping us write it. You will independently navigate the US market, identifying and opening doors within the banks. You’ll be the face of SurePay, moving prospects from initial curiosity to signed deals. You will work closely with our dedicated US team in the Netherlands.</p> <p><strong>Key Responsibilities:</strong></p> <ul> <li>Drive New Business: Proactively generate opportunities through strategic outreach, high-level networking, and marketing-led initiatives.</li> <li>Strategic Collaboration: Work closely with our Head of US and dedicated pre sales engineer to support deal progression and successfully negotiate and close deals.</li> <li>Evangelize the Solution: Educate the market on SurePay AVS and future fraud-prevention tooling. You’ll need to articulate value even while technical features are still being refined.</li> <li>Full-Cycle Ownership: Manage the complex sales cycle from initial contact to closing, navigating C-level stakeholders and complex bank hierarchies.</li> <li>Market Intelligence: Act as our eyes and ears, providing feedback on competitive positioning and US-specific requirements to help shape the product roadmap.</li> </ul> <p><strong>About you</strong></p> <p>We are looking for a seasoned sales strategist who thrives in the building phase. A little bit of ambiguity doesn’t scare you, furthermore you have:</p> <ul> <li>8 - 10 years experience in selling software solutions, working with US financial institutions&nbsp;</li> <li>Proven knowledge about&nbsp; AVS, account validation, fraud prevention, or payment risk solutions, as well as understanding of US payment rails (ACH/Nacha, RTP, FedNow)</li> <li>Strong commercial acumen with the ability to drive sales processes from lead generation to successful deal close</li> <li>Ability to engage C-level executives, navigate complex organizations, and orchestrate executive alignment during the sales process.&nbsp;</li> <li>Entrepreneurial Spirit: You are comfortable with ambiguity and "unknowns." You don't need a finished manual to start selling; you help build the manual.</li>