Senior Omnichannel Shopper Marketing Manager

Kenvue is currently recruiting for:

Senior Manager, Omnichannel Marketing – Mass/Club

This position reports into Director, Omni Performance, and is based in Minneapolis, MN

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to: Director, Omni Performance – Mass/Club

Location: Minneapolis, MN.

Travel %: 15%

Pay Range: $119,000 - $205,850

What will you do 

In this role you will lead the end-to-end shopper strategy for Target, Ulta, and the Club Channel as well as own activation planning of key self-care categories for Target. You will be responsible for creating the strategic priorities and brand growth plans at key retailers that deliver against joint business goals and span acquisition, retention, conversion, and profitability. In addition to brand and category activations, you will play a critical role in leading our SEM strategy that delivers against our ambitious digital acceleration and ecommerce growth strategy. The role will serve as Kenvue’s day-to-day point of contact with key Retail Media Networks like Roundel and MAP and will work across multiple marketing agencies and external vendors on concept/creative development and execution. 

We are excited for you to join our dynamic Omni team that is uniquely positioned to shape and influence strategies across the digital path to purchase, working collaboratively across functions, brands, and external partners to create industry leading insights and activations for our customers. 

Key Responsibilities:

• Design and deliver the Target, Ulta, and Club Shopper Marketing priorities and growth roadmap, inclusive of holistic strategy, growth goals/KPIs and annual strategy and activation calendars.
• Collaborate with internal and agency partners to advance retail media plans and maximize impact/deliver efficiencies (ROI/ROAS)
• Play a leadership role in annual joint business planning (JBP) for marketing / media portion of Target and Sam’s Club JBPs
• Align customer and internal brand teams on customer relevant programs & strategies
• Develop strong working relationships with internal Kenvue teams as well as external customer teams that deliver joint value in the activations, measurement, reporting and optimization across all media and marketing campaigns 
• Provide rigorous analysis of marketing program results and make recommendations for future programming
• Manage complex budget, maintaining real-time knowledge of investment and providing strategic recommendations
• Unlock new, emerging trends and capabilities to apply to our retail activation strategies
• Lead and develop a dynamic team of 3 team members, supporting their professional development and fostering a culture of excellence and growth within the team