Manager, Commerce & Retail Media

Company Description

Carat is the world's first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries. Carat is a dentsu company and delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

Job Description

This is a remote opportunity

The Commerce & Retail Media team at dentsu leads strategy, activation and optimizations for large buy-side Retail Media brands (CPG, Apparel, Electronics, etc.) and Commerce clients. The Manager will demonstrate the ability to report and optimize client marketing campaigns within Citrus, Criteo, Instacart, Walmart and other retail media networks. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will deliver reporting, insights and projects in a timely manner and within budget plans supporting the team with flawless execution. You will report into the Associate Director, Paid Search.

You Will:

• Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
• Plan and execute retail media campaigns, including account setup, campaign builds, daily optimization, bid strategy development and managed and budget pacing.
• Interpret performance reports to provide actionable insights and analysis
• Ensure campaigns are run to agreed upon best practice guidelines
• Assist and attend weekly calls and meetings
• Collaborate across our client team and channels.

Qualifications

• At least 2 years digital performance marketing experience in ecommerce / retail search, paid search, PPC, programmatic, or related field or 1+ years managing large-scale, complex ecommerce campaigns.
• Experience managing budgets, meeting KPIs and informing KPI goals
• SaaS (i.e. PacVue, Skai, etc.) and/or Display platform (ex. The Trade Desk) experience preferred.
• Retail media experience (Criteo, Citrus, DoorDash, Pacvue, Walmart, etc.) is highly preferred
• Excel skills (can maintain complex spreadsheets), and the ability to identify trends and insights through data analysis
• Enthusiasm for performance marketing, new platforms and the exciting world of eCommerce and emerging platforms.

Additional Information

The anticipated salary range for this position is $51,000-$83,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, ali