Assistant Director of Internal Communications

Department

University Communications and Marketing

The assistant director of internal communications is responsible for developing and implementing an internal communications strategy to engage and retain faculty members, staff members and student employees at MSU Denver. This role focuses on creating timely, engaging content across platforms that support the University's objectives and culture. Reporting to the senior director of communications, this position also serves as a strategic partner to communications leaders across campus, enhancing the integration and impact of internal communications.

  

Roles and responsibilities include:  

Internal communications strategy - 45%  

·         Leads the development and refinement of internal communications plans, channels, tools, distribution lists and guidelines.  

·         Partners with colleges, schools and branches across the University to integrate communication channels and streamline campus communication. 

·         Develops/maintains criteria documents, toolkits, reference materials and other resources to assist campus leaders and communicators in effective strategic communication.  

·         Oversees a mass communication policy, identifying and cultivating processes for monitoring, aggregating and strategically disseminating campus news and information.  

·         Works closely with University leaders and the Administrative Branch to support the University’s Strategic Plan goal of being a career destination of choice.  

·         Strategically counsels campus leaders on effective communication methods, tools and approaches.   

·         Publishes employee-focused news content that aligns with the University’s overall internal communication strategy, in collaboration with the associate director of editorial and content operations.  

·         Evaluates the effectiveness of internal communications strategies with analytics.  
  

Writing and Content Management – 30%  

·         Writes 2-4 employee-centric news, features or other stories weekly, collaborating with the associate director of editorial and content operations to ensure strategic alignment with internal communication goals. To be considered for this position, candidates must submit a cover letter and writing samples or link to a portfolio of published work (see ‘Instructions to Apply’ below). 

·         Serves as editor of the Early Bird employee newsletter, managing the newsletter calendar to strategically distribute relevant and timely employee-news topics to campus. 

·         Manages MSU Denver’s Faculty-Staff Hub, updating, developing and executing editorial processes and hub content.  

·         Builds stories in WordPress, the University’s content-management system, as well as Marketing Cloud, the University’s email marketing platform. 

·         Manages mass communication regarding employee events and recognition programs.  
  

Issues Management and Crisis Communication – 15%   

·         Serves as a core member of the University’s crisis communication team.  

·         Crafts and disseminates mass communication regarding emergencies and urgent University matters.  

Supervisory and other duties – 10%   

·         Supervises the student content-management and editorial assistant.  

·         Participates in professional development/training and special projects, including serving on University committees, and other duties as assigned. 

  

  Required Qualifications:     

·         Bachelor’s degree in journalism, communications, marketing, public relations or a related field.    

·         At least five years of professional experience in a communications, public relations or marketing role.  

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