Director, Strategic Pricing (Digital Marketing)

The Director, Strategic Pricing will play a pivotal role in shaping and executing the pricing strategies for FindLaw, a leading digital marketing solutions provider to smaller law firms. The successful candidate will lead a small team of analysts responsible for developing and implementing pricing structures that optimize revenue generation while ensuring competitiveness in the market. The ideal candidate will possess a deep understanding of digital advertising ecosystems, dynamic ad pricing, emerging monetization trends, and competitive landscapes. They will collaborate closely with cross-functional teams to align pricing strategies with business objectives and market dynamics.

About the Role

• Develop and execute pricing strategies for digital marketing products and services, with a particular focus on pricing online legal directory listings across FindLaw’s network of leading sites.
• Partner with Product on the design and implementation of an ongoing process to refine online directory pricing multiple times per year, leveraging performance, discount, and sales data.
• Design and implement pricing models that align with different customer segments and value propositions.
• Conduct comprehensive market analysis to identify pricing opportunities, competitive positioning, and emerging trends.
• Monitor and analyze pricing performance metrics, such as pricing elasticity, customer acquisition cost, and lifetime value, to optimize pricing strategies.
• Collaborate with sales, marketing, and product teams to understand customer needs, market demand, and product capabilities.
• Provide leadership and guidance to pricing analysts and cross-functional teams to ensure effective execution of pricing initiatives.
• Drive continuous improvement in pricing processes, tools, and methodologies to enhance efficiency and effectiveness.
• Collaborate with finance and accounting teams to ensure accurate pricing modeling, forecasting, and financial reporting.

About You

• Bachelor's degree in Business, Economics, Finance, or related field; MBA or advanced degree preferred.
• Minimum of 7 years of experience in pricing strategy, revenue management, or related fields, preferably in the digital advertising industry.
• Deep understanding of digital advertising ecosystems, including programmatic advertising, display advertising, search advertising, social media advertising, and emerging formats.
• Proven track record of developing and implementing successful pricing strategies that drive revenue growth and market share expansion.
• Strong analytical skills with proficiency in data analysis, financial modeling, and pricing optimization techniques.
• Excellent communication and presentation skills, with the ability to articulate complex concepts and influence stakeholders at all levels of the organization.
• Strategic thinker with the ability to anticipate market trends, identify growth opportunities, and make data-driven decisions.
• Strong leadership skills with experience leading cross-functional teams and driving collaboration in a fast-paced environment.
• High level of integrity, professionalism, and accountability.

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What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected

• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.

• Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

• Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only c