Analyst, Wayfair Mobile App Growth Marketing

Who we are

Wayfair’s mobile app is a key consumer touchpoint, uniquely positioned to unlock incremental customer lifetime value by instilling a deeper, more personal relationship with our millions of active users. The platform is a strategically important loyalty engine for Wayfair and we have ambitious, high-visibility plans to scale its use across our customer base.

App Marketing is responsible for profitably maximizing app growth through the development and execution of impactful user acquisition and retention strategies. This includes operating a portfolio of large-scale digital advertising campaigns with key industry leaders (Meta, Google, Apple - often engaging on the frontier of those vendors’ product tooling and capabilities), managing our owned and operated presence across Wayfair channels (e.g., App Store and Play Store, email, direct mail / catalog, and onsite placements), and imbuing the App with differentiated content, curation and promotional offerings that give our customers reasons to download and regularly engage with us. Our high-performing team collaborates closely with a variety of cross-functional partners (Data Science, Ad Tech, Promotions, Creative, Product, etc.) to build systems that keep us at the cutting-edge of marketing technology and measurement and enable us to deliver a more personalized and sticky app experience to our users. 

We leverage advanced analytics, sophisticated in-house models, deep platform and creative expertise, and rigorous testing to solve complex analytical and technical challenges and generate business-wide loyalty through our App. We are seeking collaborative and creative problem-solvers who thrive in a fast-paced, dynamic environment to scale our App and unlock the next phase of Wayfair’s growth.

What you’ll do

• Drive awareness and adoption of the app, efficiently growing our user base through delivery of high-quality installs.
• Manage and optimize multi-million dollar advertising campaigns via advancements in our targeting, bidding, and creative levers through a rigorous test-and-learn methodology.
• Partner closely with external vendors, including Google, Facebook and Apple, to test new growth products and advertising tools, and to influence their strategic roadmaps.
• Analyze and tightly manage program performance & ROI - quickly identifying meaningful trends, developing solutions to complex problems, and reacting to deviations from plan agilely and strategically.
• Enact continuous process improvement and automation in order to improve operational efficiency, as well as campaign stability and health.
• Optimize our App Store listings, increasing the download conversion rate of customers considering our App through richer, more engaging creative.
• Work cross-functionally with Data Science, Ad Tech, and Creative to drive innovation and growth via new capabilities (e.g. models, measurement, audiences, etc.).

Who You Are

• Bachelor’s degree in Economics, Business, the Sciences, or another concentration with strong quantitative and analytical focus
• Proficiency in data analysis and advanced Excel usage; excitement about finding patterns, generating insights, and building stories and strategies from large data sets; knowledge of SQL or R is a plus
• Uncompromising precision and attention to detail (zero-defect analysis, quick spotting of unexpected performance/bugs, etc.)
• Exceptional verbal and written communication skills
• Collaborative team player with the ability to handle multiple priorities, learn quickly, and thrive + have fun in a fast-paced environment
• A can-do attitude and growth mindset: you make things happen and crave impact and continuous improvement
• Insatiable curiosity: you love to find out how things work in detail and solve bigger problems by breaking them down into smaller parts

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

Need Assistance?

For more information about applying for a career at Wayfair, visit our FAQ page here. 

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