Senior Associate, Data Operations

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><br><strong>About Wavemaker: A Leading WPP Media Brand</strong></p> <p>Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.</p> <p><strong><br>Role Summary &amp; Impact</strong><br><br>We are looking for a Business Intelligence and Data Visualization Senior Associate who will build develop and maintain the reporting infrastructure, the business intelligence, and the data visualization to deliver campaign reporting insights as well as competitive insights. In this role, he/she will be responsible to retrieve, compile, cleanse and transform data to create the intelligence layer leading to analysis and optimize media investments.</p> <ul> <li>Collect data requirements from client teams to understand the measurement framework, the most critical metrics to implement for database build and business logic for data stitching.</li> <li>Manage monthly data provisioning.</li> <li>Define the taxonomy for the activation team to implement to ease data retrieval.</li> <li>Manage the retrieving, compiling, and formatting of large volumes of data (ETL).</li> <li>Manage data cleaning.</li> <li>Assist in the set-up of the clients’ environment (Cloud infrastructure and data lakes …)&nbsp;</li> <li>Assist in the build and development of custom databases on the reporting platform.</li> <li>Assist in the strategy and development of the data visualization layer of the business intelligence platforms (Tableau) for insight generation for use in campaign monitoring and optimization.</li> <li>Help the development of automated QA processes to ensure data accuracy and timeliness.</li> <li>Communicate technical terms to non-technical people and help them understa