Global Customer Marketing Specialist, Revenue (f/m/x)

<h3>Company Description</h3><p>As the Customer Marketing Specialist for the Revenue Expansion, you play a pivotal role in bolstering our Expansion metrics products, mainly the premium listing position product, First Class, within the global Docplanner marketplaces. Your primary responsibility revolves around crafting and implementing targeted marketing campaigns, aimed at upselling and cross-selling the Expansion products, including First Class package to doctors and clinics worldwide. Collaborating closely with the Sales, Customer Success, Product Marketing and Operations teams, you will be instrumental in identifying and qualifying potential leads while devising effective marketing strategies and automated solutions to encourage doctors to upgrade to First Class.</p><h3>Job Description</h3><p>Responsibilities:</p><ul><li>Oversee the global sales strategy, execution, and outcomes for the First Class product, ensuring scalability and success.</li><li>Devise and implement effective marketing campaigns for upselling and cross-selling the First Class product.</li><li>Constantly refine the Ideal Customer Profile (ICP) for First Class, using sales and retention key performance indicators (KPIs) as guiding metrics.</li><li>Conduct in-depth analysis and segmentation of the database to identify untapped opportunities.</li><li>Establish and manage automated workflows for the upselling and cross-selling processes.</li><li>Generate and deliver engaging marketing content, materials, and innovative ideas to promote First Class effectively.</li><li>Collaborate closely with local upsell teams to synchronize efforts and drive collective success.</li><li>Monitor, evaluate, and measure the results of campaigns and workflows.</li><li>Continually analyze and enhance workflows to optimize performance.</li><li>Collaborate closely with the Revenue and Product Marketing Team to uncover new opportunities, assess targets, track progress, identify gaps, and enhance the product.</li><li>Standardize processes across diverse markets, with a focus on building scalable solutions.</li></ul><h3>Qualifications</h3><p>Our ideal candidate will have:</p><ul><li>5+ years of hands-on experience in customer marketing, preferably in the dynamic SaaS industry</li><li>Proven expertise in conceiving and managing successful upsell and cross-sell marketing campaigns and workflows </li><li>Proficiency in email marketing, social media marketing, and content marketing</li><li>Familiarity with Hubspot and Salesforce platforms, leveraging their capabilities to drive effective marketing initiatives.</li><li>Exceptional written and verbal communication skills, adept at crafting compelling narratives based on valuable user insights. (words savvy, able to create compelling stories based on user insights)</li><li>Demonstrated ability to thrive both independently and collaboratively as part of a team.</li><li>Strong sense of ownership and an entrepreneurial mindset, eager to take initiative and drive impactful outcomes.</li><li>An analytical mindset, at home in data-driven environments where decisions are substantiated by data-backed evidence.</li><li>A hands-on, self-starter approach, coupled with an unwavering can-do attitude.</li><li>Bachelor's degree or equivalent experience.</li><li>Fluent in English, with desired business proficiency in one or more of the following languages: Spanish, Portuguese (Brazilian), Italian, Polish, or German.</li></ul><h3>Additional Information</h3><p>Benefits:</p><ul><li> Competitive salary adequate to your experience and skills</li><li> Off days package</li><li> Share options plan after 6 months working with us</li><li> Free language classes</li><li> Flexible working hours (plot twist: this is true)</li></ul><p>If you are a highly motivated and results-oriented individual with a passion for marketing, we encourage you to apply for this exciting opportunity.</p>