Director, Product Marketing

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

This job establishes overall business strategy for BNPL (Buy Now Pay Later) product marketing, influencing executive-level decision-making through strategic insights. They collaborate with global product development teams, in-country marketing teams, and PayPal's marketing communication channel owners to ensure alignment with market needs and drive product awareness through effective communication. This role involves monitoring market trends to adjust strategies, detailed tracking of marketing effectiveness and budget, and ensuring that products resonate with target audiences and achieve business objectives.

Job Description:

Essential Responsibilities:

• Develop insights and conduct market analysis to inform product strategy and positioning
• Create and refine value proposition narratives tailored to market segments
• Monitor and analyze competition to identify opportunities and threats
• Collect and validate customer feedback to guide product development
• Lead early detection and resolution of customer issues to improve satisfaction
• Oversee performance tracking through instrumentation and dashboarding
• Translate insights into actionable recommendations for product enhancements
• Drive the execution of key initiatives and go-to-market strategies
• Collaborate with cross-functional teams to deliver impactful merchant solutions
• Lead regional product marketing initiatives to align with business objectives

Expected Qualifications:

• Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

• You'll be a great business person who happens to be an excellent marketer, thinking about the client experience all along the way.
• You'll understand the need to influence your stakeholders on a variety of teams and demonstrate how you've managed them all successfully: the commercial teams who develop the products, the product teams who own the technology, and the marketing teams who deliver the client value proposition.
• You also understand that BNPL is meeting the market demands for a variety of segments.
• You have demonstrated experience in innovative thinking that has won new business through interesting marketing tactics.
• You are deeply-versed in successful merchant co-marketing and can showcase wins (or learnings).
• You have the vital experience of marketing BNPL products.

Subsidiary:

PayPal

Travel Percent:

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