Manager, Campaign Orchestration

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

This role focuses on enabling scalable personalization by integrating content and decisioning capabilities across platforms like Adobe Journey Optimizer and Message Center. You’ll help orchestrate dynamic, AI-driven experiences through centralized asset activation, governance, and targeting logic that ensure consistent, compliant, and optimized communications.

Job Description

Responsibilities:

• Lead the integration of content and decisioning capabilities to support scalable, personalized customer experiences across channels. 
• Drive the activation of centralized campaign assets through platforms such as Adobe Journey Optimizer (AJO), and Adobe Message Center (AMC). 
• Define and deliver a unified roadmap that aligns marketing strategy, stakeholder needs, and technical architecture. 
• Define Experience and Platform Requirements – Translate business needs into actionable experience and platform requirements to support Minimum Lovable Products (MLPs). Identify user stories, acceptance criteria, and evaluation processes for new functionality to enhance core platforms. Facilitate build-versus-buy decisions to align with overall experience and platform strategy. Ensure all requirements reflect commitments to privacy, security, inclusivity, accessibility, sustainability, reliability, and ethical design. Collaborate with marketing, engineering, analytics, and operations teams to implement governance, targeting logic, and orchestration frameworks. 
• Ensure all communications are compliant, consistent, and optimized for performance. 
• Support iterative roadmap planning, prioritization, and execution of key initiatives. 
• Facilitate change management and training for end users to maximize adoption and impact. 
• Partner with privacy, security, and compliance teams to proactively manage risk and ensure responsible data use. 
• Evangelize best practices in personalization, content strategy, and marketing technology across the organization. 
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Qualifications:

• 5+ years of experience in marketing technology, Product Management, or related roles, ideally within a large B2C organization. 
• 5+ years’ experience in marketing technology, operations, or related roles - ideally in a large B2C consumer company
• 3+ years in an Agile product management role (SAFe experience is a plus). 
• Strong understanding of marketing platforms and personalization tools, including Content Supply Chain, Adobe Campaign, Adobe Journey Optimizer, and Adobe Message Center (or equivalent platforms like Salesforce). 
• Familiarity with databases, data flows, and SQL. 
• Experience translating consumer marketing strategies into product and technology solutions. 
• Ability to clearly communicate vision, concepts, and ideas across technical and non-technical audiences. 
• Strong analytical skills to drive prioritization and decision-making using data. 
• Proven track record of m