Salesforce Marketing Cloud Specialist
Navy Exchange Service Command (NEXCOM)About the role
Job Number:
260001LJPrimary Location
: United States-Virginia-Virginia BeachOrganization
: NEXCOMHQ Pay Range: $80,893 - $102,677 based on expJoin NEXCOM for an exciting 18-month project supporting Ecommerce, digital content, and enterprise marketing operations in a fast-paced collaborative environment. This short-term position offers benefits and is eligible for remote work.
Within NEXCOM, this position is known as "MANAGER, WEB EXPERIENCE".
Job Summary
- Design & Innovation: Generate innovative solutions for web design, ensuring a visually captivating and user-centric website that scales and is reliable.
- Web Development & Management: Oversee the creation and enhancement of web functionalities that address cross-channel customer needs. Implement automated solutions to foster organizational growth. Provide informed feedback, documentation, and reporting on business requirements regarding design/architecture of new web functionalities and systems.
- Data Management: Collaborate with IT to oversee data movements, ensuring alignment with content goals and overall strategy.
- Testing & Optimization: Rigorously test web functionalities for errors and improvements, employing A/B testing initiatives to fine-tune performance. Document results, progress, and opportunities and report them to larger team and stakeholders.
- Team Leadership: Guide and manage the web production and data analyst teams, fostering their growth, training, and performance against defined benchmarks.
- Content Personalization: Supervise the delivery of personalized content based on customer segmentation, timing, and behavior, enhancing overall user engagement and conversion.
- Cross-Functional Collaboration: Work closely with multiple departments including marketing, design, merchandising, and IT to ensure web initiatives align with wider business objectives.
- Customer Insight: Utilize data from tools like Foresee and Certona to craft informed customer experience strategies, always focusing on maximizing engagement and usability.
- Financial Oversight: Bear accountability for the financial performance of the web store, including sales and gross margin objectives.
- Industry Awareness: Remain attuned to industry trends, emerging technologies, and best practices to ensure our web experience remains at the forefront.
TECHNICAL SKILLS
- Proficient in HTML, CSS, and JavaScript.
- Familiarity with web design/layout standards, including 508 compliance, mobile usability, and general UX best practices.
- Command over Microsoft Office suite.
- Experience with Ecommerce platforms, with a preference for knowledge of Oracle Products (ATG Web Commerce).
- Commitment to ongoing professional development and training in line with industry benchmarks.
- Ability to perform additional duties as the evolving needs of the organization dictate.
A total of 7 years of experience required
GENERAL EXPERIENCE: Three years of general experience which was gained in administrative merchandising technical or other responsible work enabling the applicant to gain knowledge of web experience best practices skill in dealing with oth
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