Director, Channel Marketing

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

Rippling has become one of the fastest growing companies in all time in large part by selling directly to clients. To continue this trajectory, we’ll need to double down on our rapidly growing channel partner motion.

That’s where you’ll come in.

As our Director, Channel Marketing you’ll own end-to-end strategy and execution for Rippling’s channel marketing efforts. You’ll ensure that Rippling is the top solution that brokers and accountants recommend to their clients, and drive hundreds of millions of dollars of revenue as we scale over the next couple of years. 

This is an amazing role for someone who wants to drive the full-stack of marketing across product marketing, demand generation, and more in a hypergrowth, performance-driven company.

This role is based in our San Francisco or New York office. We believe strongly in the importance of in-office collaboration, and are not open to remote at this time. 

What you will do

• Use a GM mentality to manage our channel business; you’ll drive marketing and sales to optimize the funnel across positioning, pipeline, win rates, partner retention, and more.
• Develop messaging, positioning, personas, and more to inform our GTM efforts, backed by a deep understanding of our channel partners and their clients
• Build high-impact campaigns that drive pipeline and revenue, and always-on engagement to educate and engage partners throughout their lifecycle
• Educate our sales teams and create sales tools / collateral to help them win
• Be a spokesperson, evangelist, and thought leader with analysts, customers, and partners. You’ll engage regularly with partners.

What you will need

• You’re a well-rounded marketer with proven experience in demand generation and product marketing. You know how to build marketing programs that nurture relationships over time and win over the hearts and minds of prospects.
• You are an exceptional problem solver. You can decompose complex problems, identify patterns from noisy data, develop action plans, and effectively communicate insights
• You pride yourself in making the impossible possible. You are resourceful, have a bias towards action, and get energy juggling multiple priorities in a fast-paced environment. You’re not afraid to roll up your sleeves (we’re a lean team)!
• You are results-oriented and evidence-driven. You speak the truth even when it's inconvenient and admit what you don't know.
• You are superb at influencing and collaborating with a variety of personalities and get folks aligned, even when there are competing priorities. You’re comfortable engaging and influencing third parties inside and outside the company.
• Outstanding written and verbal communication skills. You’re an excellent storyteller.
• Proven track record building winning teams.
• A creative spark. While analytical chops are critical to your success, we also pride ourselves on being able to think outside the box.
• Experience with SQL is a plus.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminat