Senior Marketing Operations Manager

<b>Be yourself at Protolabs</b><span> </span><span>Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification.  We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace.  So do you feel you do not meet every single requirement but still intrigued? We encourage you to still apply!  You can help make our company even better.  We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself.  We strongly believe diversity makes for more successful teams. </span><br/><b>Why Protolabs?</b><span> </span><span>We are the leaders in digital manufacturing.  We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit.  Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds.  We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do.  It’s our people who fuel our creativity and make our culture feel like home. </span><br/><b>Join our team as a Senior Global Marketing Operations Manager!</b><br/><b>This is a hybrid role in either Protolabs' Amsterdam or Telford locations.</b><br/><span>The Senior Global Marketing Operations Manager is tasked with achieving outcomes by effectively integrating, managing, adopting, and optimizing a strategic mix of tools, data, technologies, applications, and processes. This role enhances marketing efficiency and effectiveness, ensures visibility into marketing performance through a focus on technology, reporting, and analytics, and establishes top-tier operational procedures.</span>  <br/><span>This role reports to the Chief Marketing Officer and sits on the global marketing leadership team.</span> <h3>What You'll Do</h3> <ul> <li>Identify, own and be the expert for all marketing technologies related to prospect acquisition and customer marketing programs,</li><li>Work with IT on integrating the marketing ecosystem and technologies into the overall organizational infrastructure.</li><li>Act as the admin and main technical point of contact for any provider-owned and -operated SaaS applications or work in tandem with IT staff assigned to the marketing organization.</li><li>Create, maintain and optimize scalable processes to ensure that best practices around lead/account scoring, lead tracking, lead attribution, lead enrichment, lead segmentation and lead management are followed. </li><li>Educate, train and support marketing colleagues to ensure team alignment and consistency and guarantee best practices are adhered to companywide. As appropriate, work with sales ops and sales on utilization of technology and CRM tools for end-to-end reporting and analysis, and train SDRs/BDRs, or support training of this team if it sits outside marketing, on these same tools and processes.</li><li>Proactively stay ahead of next-generation B2B demand generation and marketing automation best practices, strategies, industry standards and technologies. Also understand how the application of artificial intelligence (AI) or machine learning (ML) can be applied for greater insights and optimization of campaigns and full funnel attribution.</li><li>Design, develop and maintain core operations processes to support collaboration and communication throughout the marketing and sales teams.</li><li>Ensure compliance with data privacy standards, including geographic requirements (such as GDPR; California Consumer Privacy Act)</li><li>Maintain the integrity of the marketing database, lead flow processes, technology integrations and all related processes across the martech stack and infrastructure to ensure proper data usage.</li><li>Monitor database health and manage data initiatives, including segmentation and analysis, data augmentation from third-party tools and online sources; make recommendations on areas for optimization and improvement.</li><li>Ensure that GTM activities adhere to best practices for data usage.</li><li>Generate and optimize lead, campaign and ABM reports to determine ROI and business impact on a weekly, monthly, quarterly, annually and ad hoc basis. Also prepare executive insights to be delivered for quarterly business reviews and board of directors.</li><li>Support the marketing team through providing data analytics that track marketing activity performance to enable data-driven decisions.</li><li>Set up program-specific dashboards to measure both quantitative and qualitative results.</li><li>Monitor the performance of the marketing funnel and channels, manage the lead flow between marketing and sales functions, identify gaps, and develop solutions to keep on target with plan.</li><li>Establish analytics that provide visibility into asset utilization, including technology and cont