Senior Copywriter

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 
Mattel, Inc. is seeking an experienced and self-motivated Senior Copywriter to join its product editorial team. The team focuses on delivering exciting innovative communication for a wide range of brands and projects including Barbie, Hot Wheels, Monster High as well as licensed entertainment brands. The group is focused on overseeing all aspects of product communication by understanding the consumer as well as current trends and technology to deliver successful product related communication. This involves project management responsibilities as well as writing for multiple platforms including, but not limited to: packaging, product names, ecommerce, collateral materials. The ideal candidate will possess creative writing experience showing the ability to work on challenging and fun projects as well as the ability to project manage, perform administrative tasks, and oversee multiple projects simultaneously. 

What Your Impact Will Be: 

• Work with cross functional team to create ecommerce copy for basic product descriptions, deluxe pages, and visual assets
• Research SEO search terms to incorporate into product display pages
• Work with cross functional team to create toy names, callouts and body copy for licensed or in-house brands
• Generate creative name ideas for new brands and products
• Present ideas to cross functional partners along with strategic direction and rationale
• Work closely with Trademark Legal group to make sure names are cleared for use
• Proofread all materials to identify errors as well as design and copy inconsistencies
• Work closely with marketing and product design to understand product features and attributes in order to generate effective copy
• Ensure all copy has been routed to any necessary internal and external partners for approval at key milestones and make any appropriate changes prior to copy upload into system
• Maintain and follow Mattel legal standards, as they relate to copyrights, trademarks and protection of intellectual property
• Follow department- and Mattel-established workflow guidelines and systems.
• Track and maintain list of final approved names and hand over to documentation when required.

Qualifications

What We’re Looking For: 

• Ability to organize and project-manage heavy workload while performing under pressure
• Rely on experience and judgment to plan and accomplish goals and schedules
• Ability to work without supervision with a wide degree of creativity and independent thinking
• Looking for self-starter who can own projects from start to finish
• Ability to multitask, adjust quickly, organize and re-prioritize
• Ability to give and take creative direction and embrace change
• Optimistic attitude and love of toys appreciated
• 3-7 years experience professional writing for: print media (consumer or trade), consumer products, branding/style guides, naming, etc.
• Ability to work independently to drive toward deliverables
• Initiative to take the lead on setting strategy
• Conceptual and creative thinker
• Ability to problem solve and be resourceful
• Detailed proofreading skills
• Experience in kid-related content and packaging
• Microsoft Word and Excel
• Ability to utilize Mattel systems and operate within them
• Collaborating with cross-functional teams

The annual base salary range for this position is between $67,000.00 and $103,000.00.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for