Director of Media Marketing Strategy and Optimization

Whether it's the unique breadth of our integrated offering that covers Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology products; or our commitment to recognizing and rewarding people for the contribution they make - working here isn't like anywhere else.

At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

The Director of Media Marketing Strategy & Optimization will lead the development, execution, and continuous improvement of digital and media initiatives across the Therapeutic Dermatology marketing. This role focuses on leveraging emerging technologies, data-driven insights, and innovative digital solutions to optimize customer engagement, enhance operational efficiency, and support cross-functional commercial objectives. The ideal candidate will have deep expertise in digital transformation within the pharma/biotech sector, strong cross-functional collaboration skills and a proven ability to align digital strategies with business goals. 

Key Responsibilities 

Strategic Leadership 

• Define and implement a comprehensive media and digital strategy aligned with brand and corporate objectives. 

• Drive media and digital transformation initiatives across all marketing verticals (HCP, P2P and DTC) 

• Identify emerging trends (AI, automation, omnichannel, personalization) and assess their impact on pharma operations 

Optimization & Performance 

• Develop frameworks for measuring media and digital performance and ROI. 

• Partner with analytics teams to interpret data and optimize campaigns for maximum impact. 

• Implement best practices for SEO, content strategy, and digital media optimization. 

• Lead the marketing mix evaluation and communication and identify recommendations to optimize ROI 

Cross-Functional Collaboration 

• Work closely with marketing leads, IT, compliance, and commercial teams to ensure seamless execution. 

• Manage agency relationships and oversee digital platforms, tools, and technologies. 

• Ensure compliance with regulatory standards (e.g. FDA, NAD) in all digital initiatives. 

Innovation & Customer Experience 

• Optimize initiatives to enhance HCP and patient engagement through media and digital channels. 

• Explore and integrate new technologies such as AI-driven insights, chatbots, and telehealth solutions. 

• Foster a culture of innovation and continuous improvement across the marketing team