Senior Product Manager (f/m/d)

ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences. Freiheit+ is one of ZEAL's new German state-licensed social lottery that gives participants the chance to win €5,000 every month for 15 years, plus a one-time prize of €250,000. Every ticket sold supports educational projects, with at least 30% of proceeds directly funding initiatives for a good cause. Freiheit+ perfectly combines the dream of lifelong financial freedom with the opportunity to make a real difference, reflecting ZEAL’s commitment to offering innovative, socially impactful lottery experiences. As our Senior Product Manager , you will own the end-to-end growth and retention strategy, driving customer acquisition, engagement, and long-term loyalty. You will focus on maximizing customer lifetime value through funnel optimization, conversion improvements, and the development of features that enhance subscriber retention and engagement. Working in a fast-paced, product-led environment, you'll combine strategic thinking with hands-on execution, operating with an entrepreneurial mindset to continuously improve the subscriber experience and accelerate business growth. Your tasks: Own our digital conversion funnel end-to-end, supporting performance and brand marketing to acquire new customers, running continuous A/B tests on landing pages and checkout flows to minimize drop-offs. Design and scale features built for a recurring business model including churn prevention loops, subscription loyalty drivers, and upsell flows. Combine quantitative analytics with qualitative research to reduce uncertainty, analyze user behavior via Google Analytics, Tableau dashboards, and those data trends through user interviews and surveys. Lead a dedicated agile team (engineering, UX/UI, user research, data analytics), maintaining high alignment, high velocity, and clear data-driven goals. What you offer us: Proven track record of taking an existing digital product, optimization framework, or core feature set and scaling it significantly. Exceptional leadership skills to steer and cooperate with cross-functional stakeholders, marketing teams, and developers. Deep understanding of Abo (subscription) mechanics, recurring revenue loops, and retention strategies. A candidate should have a genuine heart for the user and know how to build delightful, habit-forming digital experiences that keep subscribers engaged between lottery draws. Hands-on experience mapping out frontend event tracking requirements and utilizing tools like Google Analytics or Amplitude. Highly capable of leveraging both quantitative data and lightweight qualitative research to validate trends, eliminate uncertainty, and uncover the real "why" behind user behavior. Experience managing or steering native