Head of Product Marketing

At Advarra, we are passionate about making a difference in the world of clinical research and advancing human health. With a rich history rooted in ethical review services combined with innovative technology solutions and deep industry expertise, we are at the forefront of industry change. A market leader and pioneer, Advarra breaks the silos that impede clinical research, aligning patients, sites, sponsors, and CROs in a connected ecosystem to accelerate trials.

Company Culture 

Our employees are the heart of Advarra. They are the key to our success and the driving force behind our mission and vision. Our values (Patient-Centric, Ethical, Quality Focused, Collaborative) guide our actions and decisions. Knowing the impact of our work on trial participants and patients, we act with urgency and purpose to advance clinical research so that people can live happier, healthier lives. 

At Advarra, we seek to foster an inclusive and collaborative environment where everyone is treated with respect and diverse perspectives are embraced. Treating one another, our clients, and clinical trial participants with empathy and care are key tenets of our culture at Advarra; we are committed to creating a workplace where each employee is not only valued but empowered to thrive and make a meaningful impact.

Job Overview Summary 

The Head of Product Marketing is responsible for driving the strategic vision and execution of product and segment marketing initiatives in alignment with Advarra’s business objectives.  The role is responsible for leading the Product Marketing team to develop strategic marketing programs to increase awareness, accelerate product adoption and drive revenue growth, support sales enablement goals, and bring new product innovations to market.  The successful candidate will also collaborate with leadership across the commercial and product management teams to ensure alignment.

Job Duties & Responsibilities 

Product Positioning & Go-To-Market

• Define compelling value propositions, messaging frameworks, and positioning strategies for our products and services to effectively communicate their unique benefits and differentiation in the market.
• Lead the Product Marketing team to develop and execute product marketing strategies that align with overall business objectives.
• Collaborate with product management to understand product features, benefits, and differentiation to create compelling value propositions.
• Lead the development of go-to-market plans for new products/features, and updates in collaboration with cross-functional teams including product management, sales, and marketing.
• Define, and execute product positioning and messaging strategies that resonate with target audiences and differentiate Advarra’s solutions in the marketplace.

Market Intelligence

• Conduct market research, competitive analysis, and customer insights to identify market opportunities, trends, and customer preferences, and leverage findings to inform product and marketing strategies.

Content Development

• Oversee the creation of high-quality marketing content such as whitepapers, case studies, blog posts, videos, and webinars to educate prospects, engage customers, and drive demand.

Brand Management

• Ensure consistent messaging, branding, and positioning across all marketing channels and touchpoints to strengthen brand awareness and perception.

Cross-Functional Collaboration

• Closely collaborate with sales, product management, and other key stakeholders to align product roadmaps with marketing strategies and ensure synergy in marketing efforts.
• Provide insights to the product team based on market feedback and competitive analysis.
• Work closely with the product management team to influence product roadmap and release schedule based on market research and analysis, product strategies, content for product releases, and customer success.

Team Leadership

• Build, lead, and inspire a high-performing product marketing and growth marketing team focused on continuous learning.
• Foster a collaborative and innovative culture within the product marketing department.
• Act on opportunities for mentorship and team development.
• Contribute to the creation and maintenance of scalable processes that ensure best practices in campaign and lead management.

Performance Measurement

• Establish key performance indicators (KPIs) and regularly analyze and report on the effectiveness of product marketing activities/campaigns

Location 

 This role is open to candidates working remotely in the United States. 

Basic Qualifications 

• Bachelor's