VP, Global Partnerships

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

You will be the lead for global partnerships for our Audience data stack. Leading new partner conversations and evolving current ones, to find the best mix of data partners, globally. Working with our product leads, across Core Data, Console and Syndication, you will find the optimal solution mix of partners, at the best commercial rate that gives Mediabrands an edge of our competition. 

The VP of Global Partnerships is responsible for designing, developing, maintaining, and evolving Kinesso’s audience partnerships. In this role you will build vendor partnerships for the Product team to leverage our client audience build, insights and analytics needs. 

The right candidate is an exceptionally self-motivated problem-solver with a positive attitude and the ability to work well as a team. You have excellent communication, project management, business analysis, approach situations with a win-win stance, and you are a great critical thinker. You feel empowered through passion and commitment to deliver products with your finest craftmanship. 

Responsibilities

• New Data Requests 

• Collect partner needs 
• Data gaps 
• Prioritize roadmap for filling category gaps 
• Build business case for partnership  

• Partner Engagement 

• Kick-off vendor discussion 
• RFI 
• Vendor Selection 
• Commercial negotiation 
• Contract Execution 
• Ongoing vendor management/relationship
• Data Use Case Evaluation & Testing
• Use case validation
• Data Understanding
• Methodology Review
• Success criteria
• Pricing Review
• Comparative Analysis
• Lead the requirements gathering for partner solutions, prioritizing requirements from across the Product leads and directly from users and clients.
• Establish a governance and reporting function.
• Ownership of reporting and governance for partnerships, ensuring dedicated tracking of vendors, monitoring usage, and providing regular updates to the business. 
• This will help ensure that the partnerships are managed effectively and that the business is receiving the expected value from them.
• Work with the Product leads to input into the product roadmap, manage the partner backlog, and plan for feature developments, prioritize internal & external demands with available resources.
• Recommend new opportunities based on market analysis, industry trends and customer inputs.
• Document and keep requirements, specifications, and use cases for new partners, new data sources and data features up to date.
• Be a part of our larger Audience Product team and contribute to the core platform for our organization. 

Required Skills & Experience

• Proven track record of delivering data driven solutions with a customer-first mindset. 
• Self-driven, motivated, and purpose-led individual 
• Adaptable to fast-paced work environment. 
• Excellent verbal and written communication. Prior project management experience is preferred. 
• Experience with breadth of analytics partners across channels, industries and consumer funnel. 
• Deep understanding of the roles and functionality of platforms and processes across the agency/client analytics ecosystem. 

 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that