Manager, Account Based Marketing & Field Marketing

Manager, Account Based Marketing & Field Marketing

Are you a people leader who understands account-based marketing and field marketing and is obsessive about elevating a successful team and building memorable experiences? The Manager, Account Based Marketing & Field Marketing sits within the Thomson Reuters Demand Generation team and is responsible for managing a team of field marketers and account-based marketers who orchestrate personalized, account based marketing and regional field marketing plans including all aspects of strategy, logistics, optimization, and reporting.

Our ideal candidate is passionate about creating best-in-class customer experiences, both by coaching and mentoring your teammates and managing some campaign work yourself. You are someone who can act as a change agent and has vision to take a successful program and elevate it even further to stand out in our customer’s minds. Growth-mindset, empathy, creative problem-solving and roll-up-your sleeves attitude are a must to accel in this role.

The Fit: We are amidst a change in how Thomson Reuters goes to market. We move fast. We ask hard questions and we hold ourselves accountable to create best-in-class customer experiences. We put the customer at the center of everything we do.

Details matter, so if you have a passion for delivering amazing experiences and coaching talented marketers is your thing, join us. You should love working with marketing and sales leaders to discover where we can innovate to deliver a superior experience across our global team – both via digital campaigns as well as in-person experiences. You should be passionate about creating world class customer experiences inside of a well-established company and customer base.

Creativity elevates us, you should be an empathetic leader and an ABM & field events enthusiast at heart, willing to try new things and be on the leading edge of what’s possible. You love a great plan and have a clear vision of what’s next in the space. You’re a high-energy, self-starting performer who stays on top of what needs to get done and builds relationships across organizations to motivate others to make things happen.

About the Role

In this opportunity as a Manager, Account Based Marketing & Field Marketing, you will be responsible for: 

• Leading and managing a team of talented ABM marketers and field event marketers responsible for the strategic planning, execution, and reporting of our account-based marketing and field event strategies.
• Developing and implementing comprehensive marketing plans that align with our sales strategy, driving customer acquisition/retention through pipeline and revenue generation.
• Driving the development of best practices, playbooks, and strategies that can be scaled across the team.
• Collaborating with marketing and sales leaders to identify opportunities for innovation and deliver superior customer experiences and address the specific needs of each regional market.
• Evaluating the value and budgets of campaigns, focusing on building meaningful experiences while driving efficiency and ROI.
• Acting as a change agent, continuously seeking ways to elevate and improve our campaigns and events programs.
• Leading with empathy, energy, and vision, coaching, mentoring, and empowering your team to succeed.

About You

In this opportunity as a Manager, Account Based Marketing & Field Marketing, you will have:

• 4-6+ years of experience in field marketing, account-based marketing, or demand generation for cloud-based software and/or business service providers.
• 2+ years of people leadership experience.
• Strong coaching and mentoring skills, with the ability to develop marketing talent.
• Excellent communication skills and the ability to align with stakeholders of varying levels of understanding in the event space.
• Creative thinker with a customer-first mindset, focused on delivering memorable experiences.
• Proficiency in developing and implementing marketing strategies and plans.
• Familiarity with modern B2B field marketing, account-based marketing, and demand generation best practices, including online and offline marketing integration.
• Strong organizational skills with a keen attention to detail.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Bachelor’s degree in business management, Marketing, or a related field.

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What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digit