Director, Influencer and Social Media Marketing

 

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

 

Job Summary:

The Director of Influencer and Social Media Marketing will serve as head of influencer, organic social and paid amplification (boosting) strategy, performance and go-to-market integration for all brands within the Vail Resorts portfolio.

 

This position will report to the Senior Director of Brand Communications and play an integral role in designing and overseeing the deployment of strategic influencer and social media initiatives that advance the financial performance of Vail Resorts’ lines of business. This includes Epic Pass, Resort Visitation, My Epic Gear, Hospitality, Ski and Ride School, Retail, Rental and Group Sales. This role will also proactively promote Vail Resorts’ investments into the guest experience, including digital innovations such as My Epic app and Mobile Pass.

 

Applicants must possess the proven ability to lead at scale, managing central department and agency resources, while working in partnership with marketing and guiding regional Comms teams throughout the U.S., Canada and Europe.

 

The ideal candidate leads with an enterprise and growth mindset and capably manages cross-functional and executive stakeholders via exceptional presentation and business storytelling. Experience executing high-impact influencer and social media campaigns required.

 

Job Specifications: 

• Starting Wage: $116,040.30 - $156,918.84 + annual bonus + equity  

• Employment Type: Year Round  

• Shift Type: Full Time hours available 

• Minimum Age: At least 18 years of age  

• Housing Availability: No

 

Job Responsibilities:

• Oversee Enterprise Influencer program focused on curating powerful creative assets that leverage third-party credibility and advocacy to drive high- to mid-funnel awareness and consideration amongst diverse prospecting audience
• Lead paid media (boosting) strategy for influencer assets on Meta and TikTok; work cross-functionally with Marketing Directors to identify opportunities to leverage influencer creative cross-channel in RM, digital, etc.
• Manage internal team and agency resources executing influencer deliverables including identification and vetting, outreach and negotiations, creative briefing, trip planning and content capture, content creation, paid amplification, and performance analysis and optimization
• Provide centralized support and strategic direction to Mountain Communications teams executing regional and local Earned Ambassador Influencer programs, as well as reactive inquiries in season
• Run organic and paid amplification (boosting) social media strategy, performance and go-to-market integration for all brands within Vail Resorts’ portfolio of resorts, including Vail Mountain, Breckenridge and Whistler Blackcomb
• Editorial and creative ownership of Epic Pass social platforms; manage team designing and deploying insights-driven storytelling strategies, building editorial calendars and capturing original content in service of building the Epic Pass brand
• Work cross-functionally to cultivate depth of knowledge amongst all LOBs, then build insights-driven strategies that drive brand differentiation and affinity, and support business growth by influencing consumer purchase decisions
• Leverage business storytelling skills to efficiently gain executive-level alignment on strategic influencer/social media efforts and associated spend
• Lead influencer and social media measurement and reporting for full Communications team, including Brand, Mountain and Corporate Communications divisions
• Manage $2M+ annual budget for project implementation
• Provide counsel and risk analyses to executive stakeholders; consist