Sr. Manager, Performance Marketing

Job Brief - Senior Manager, Performance Marketing

The Senior Manager, Performance Marketing is a critical role to the future success and growth of Sezzle. This strategic role will drive further growth via paid media across upper and lower funnel campaigns. You will bring a hyper analytical and data driven approach to our investment portfolio, partnering with key stakeholders across the organization in understanding objectives and delivering paid media campaigns that optimize against them.

The Senior Manager, Performance Marketing will be comfortable in a highly visible role. You will bring a balance of art and science, and have the experience to thrive in a growth-oriented company. You will be a self starter with a strong bias for action, and the ability to thrive in ambiguity.

The right person for this role will have extensive hands-on experience managing 7 figure+ ad accounts. You will have experience in multiple PPC channels, and experience with affiliate marketing and streaming ads is a strong advantage. 

You will sweat the details, and bring a methodical approach to delivering against revenue, and engagement KPIs across all media channels.

You will also have responsibility for managing our community lead.

Our Company:

Sezzle is a cutting-edge fintech company whose mission is to financially empower young consumers. Sezzle has built a payment platform that increases purchasing power for consumers by offering interest-free installment plans at online stores. This increase in purchasing power for consumers leads to increased sales and basket sizes for the thousands of eCommerce merchants that currently work with Sezzle. 

What Makes Working at Sezzle Awesome? 

At Sezzle, we're not just a bunch of financial wizards. We're a diverse and vibrant group of musicians, yogis, cyclists, chefs, golfers, dog-lovers, and rock-climbers. We're more than just professionals; we're purpose-driven and unique individuals who believe in creating a culture that's both professional and playful. Forget about the traditional startup perks – our culture is embodied by the amazing people we hire.

Responsibilities

• Partner with internals to create strategy and plans to drive efficient media buying across the entire funnel/flywheel.  Must be comfortable optimizing against various goals - ex. Video completions, lead gen, downloads, subscription, purchase conversions, etc…

• Lead strategy discussions related to setting KPIs, with a clear comfort and understanding of how to help guide the creation of those KPIs and setting us up for success

• Accurately projecting and protecting campaign KPIs (revenue, vid views, traffic, lead gen, downloads, etc)

• Create plans & media roadmaps to support our success in the market by combining your market knowledge with your expertise in online advertising

• Manage PPC, Affiliate and SEO (and any external agency relationships)

• Creating and executing a strong performance marketing strategy & execution plan

• Developing and managing digital prospecting and remarketing campaigns

• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC. Generally optimize for LTV/CAC ratio.

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with other business leaders to share funnel/flywheel conversion improvement ideas, feedback & present results.

• Partner with stakeholders from across the organization to understand their needs, but also share learnings around new launches, competitive insights, risks & opportunities and benchmarking

• Strength in community management and leading a team to understand the best ways to handle the everyday opportunities and challenges of community engagement.

Requirements and skills

• 5+ years of hands-on experience with performance marketing channels including a combination of PPC, affiliates, and programmatic.

• Deep knowledge and understanding of performance marketing KPIs (CPA, ROAS, etc.).

• Strong knowledge of SEO fundamentals, experience optimizing SEO as a channel.

• Deep experience with Meta Business Manager, Adwords, Google Analytics, streaming analytics

• You are comfortable breaking down complex bid strategies to various audiences, including senior leadership.

• Experience leading monthly and quarterly performance reviews and strategy sessions with