As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters.   

Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.” 

About the role:

Waters Biosciences is seeking a dynamic and strategic Global Marketing Manager to lead the evolution, performance, and long term success of our Research Use Only (RUO) Flow Cytometry Instrument portfolio. This role plays a critical part in shaping the customer experience and commercial outcomes for a broad global install base—spanning proven legacy platforms and recently launched next generation instruments.

As the global owner of on market RUO instruments, you will drive lifecycle strategy from sustainment through end of life, ensuring product vitality, operational excellence, and seamless customer transitions—all while maximizing business performance in partnership with cross functional and regional teams.

Key responsibilities will include:

Product Lifecycle and Portfolio Leadership

• Lead global lifecycle strategy for legacy and next‑generation RUO instrument platforms, guiding products through sustainment, optimization, and end‑of‑life with a strong customer and business focus.
• Own end‑to‑end product management accountability for on‑market RUO instruments, including coordination of sustaining engineering, quality and supply issue triage, documentation updates, and field support needs.
• Drive global portfolio positioning, pricing, and brand strategies, aligning inventory and commercial priorities to support regional sales execution.
• Deliver Segment Marketing workstream milestones in accordance with Design Control and Global Product Development processes.
• Track and act on KPIs related to adoption, usage growth, roadmap execution, and revenue and margin contribution.

Cross-Functional & Regional Leadership

• Serve as the global lifecycle management lead, partnering closely with Segment Marketing, Regional Marketing, Operations, and Service to ensure execution excellence across sustaining, lifecycle, and EOL initiatives.
• Influence and align stakeholders across functions to translate lifecycle strategy into coordinated, on‑time execution.

Install-Base Insights & Business Performance

• Leverage customer, install‑base, and op