Program Director Coke Creations

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 109,000 accomplished people in 110 countries. WPP has headquarters in New York, London and Singapore and a corporate presence in major markets worldwide.

We create transformative ideas and outcomes for our clients through an integrated offer of communications, experience, commerce, and technology.

WPP and our award-winning agencies work with most of the world's biggest companies and organisations – from Ford, Unilever and P&G to Google, HSBC, and the UN. Our clients include 61 of the FTSE 100, 317 of the Fortune Global 500, all 30 of the Dow Jones 30 and 62 of the NASDAQ 100. WPP are the leader in the Bloomberg Gender Equality Index and 8th in the FTSE 100 rankings for Women on Boards.

WPP is strongly committed to creating a diverse, equitable, and inclusive workplace environment. We’re an equal opportunity employer—we’ll consider all qualified applicants for this position without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

The Opportunity 

WPP is The Creative Transformation Company. We use the power of creativity to build better futures for our people, planet, clients, and communities— and live this through the diversity, inclusivity, and equitable nature of our culture.

We are proud to be the global partner for The Coca Cola Company (TCCC), a client with whom we share both values and ambition. 

In what has been called the “the biggest advertising pitch in history,” WPP was chosen to redefine the marketing and advertising model as we’ve known it. In partnership with TCCC, we are building a new open approach that will connect our talent, skills and client partners in a truly borderless way aimed at multiplying the power of creativity for one of the world’s largest and most beloved brands.

We call our partnership approach “OpenX” – it is the transformation-based marriage of WPP, the #1 global network and largest communications holding company in the world, with the iconic Fortune 100 company, Coca Cola, valued at 71 billion dollars, operating in more countries than the UN and comprised of a diverse portfolio of iconic brands such as Diet Coke, Coke Zero, Sprite, Fanta, Dasani, Smartwater, Minute Maid and Powerade among others.

Being part of OpenX is simply a once-in-a-lifetime opportunity to join a game changing partnership built with one goal in mind: creating the boldest, most innovative experiences in the history of marketing by re-thinking “the how”.

The Role 

This position is deeply integrated into the TCCC team for one of its most exciting and innovative programs – Coke Creations, which sits under the Coke Trademark category. As Program Director, you will be a member of the core WPP OpenX team AND a member of core TCCC team, integral to ensuring the delivery of the most relevant, effective, and innovative solutions for key charters within Coke Creations business and marketing needs. As a critical partner and trusted advisor to TCCC Leads and agency squad teams, you must be equally focused on operational efficiency and creative excellence — the TCCC business and the OpenX model requires both.

The Program Director is responsible for managing multiple workstreams and WPP and outside agencies involved in every Coke Creations assignment. In partnership with other PMO Leads, you will identify critical milestones and will be responsible for orchestrating critical meetings with both WPP and other agencies, as well as key clients to ensure that delivery timelines are met. You will be expected to manage multiple WPP and non-WPP companies. You will oversee the flawless execution of deliverables. This includes workstreams and timeline management, internal and external communications orchestration, job prioritization and escalations management, coordinating with multiple stakeholders and partners within WPP, outside agencies, and TCCC.

 Key Relationships

Client and agency partners across the entire Coke Creations business, with particular focus on:

• OpenX PMO Leads
• Global Category and Brand Leads
• WPP and external agency partners
• TCCC Creative, Design, Licensing, Legal, PR, Social Media, and Production Leads
• TCCC and OpenX E2E Leads
• TCCC Global OU (market) Leads

The Team

As a Program Director, you will work within the OU “X” team model; together you will own the ‘vision’ for TCCC’s Creations