Director, Communications

Overview

The Director, Communications leads and executes comprehensive communications and content strategy across the organization to enhance member engagement and value through compelling multi-channel content development, strategic messaging, and effective governance. Direct internal and external communications initiatives while providing organizational leadership in content creation, brand consistency, and digital communications to support member needs and organizational goals. Oversee communications staff and collaborate across departments to ensure cohesive messaging and content delivery. This role reports to the Vice President, Marketing and Communications.

 

Cover Letter Required

 

Note: This position is considered Hybrid and will need to commute to ACOG's office located in Washington, D.C.

Responsibilities

Supervisory Responsibilities:• This position will supervise a communications team consisting of Senior Manager, Communications and Manager, Communications and Manager, District and Section Communications.

 

Duties/Responsibilities:• Oversee the development of compelling, brand-based content such as website information, articles, emails, presentations, videos, and social media posts.• Develop and oversee governance, best practices and voice for member content and messaging to ensure effective and consistent organization-wide messaging with members.• Develop processes to provide review and guidance for content developed by other departments.• Manage communications budget and resources.• Serve as an integral part of the social media team, providing content strategy, guidance and support.• Develop comprehensive communications plans for internal and external campaigns, initiatives, rollouts and announcements.• Ensure communications are consistent and compliant with the ACOG Style Guide.• Lead efforts to keep members informed about ACOG resources, products, events and guidance.• Lead and maintain a monthly and quarterly cadence of priority communications for the organization.• Oversee the strategy and execution of of Rounds, ACOG’s digital news digest for members and a variety of other digital e-newsletters, including those for ACOG Districts and Sections.• Provide communications consultation and liaison support to ACOG departments, working closely with ACOG staff.• Develop and maintain relationships with key stakeholders, including members, and healthcare organizations.• Evaluate communications effectiveness through metrics and member feedback.• Develop and oversee member content governance in conjunction with the membership team.• Manage crisis communications and reputation management strategies in collaboration with Senior Director, Public Affairs.• Develop and present reports to staff and volunteer leadership.• Collaborate with the membership team in developing communications for various channels (direct mail, email, social media, etc.) to member and non-member physicians.• Supervise and manage assigned staff. Provide guidance, mentoring, and leadership.• Create an inclusive environment, hold employees accountable, ensure completion of assigned tasks, resolve conflicts, conduct annual performance evaluations and provide professional development opportunities.• Perform other duties as assigned.

Qualifications

Required Skills/Abilities:• Demonstrated customer service proficiency, exhibiting high standards of timeliness and responsiveness• Strong written and verbal communication skills, with a demonstrated proficiency in copywriting and developing member-focused content across channels (such as email, website pages, social media, e-newsletters, print materials)• Excellent management and leadership skills (i.e., creating and working in a team environment, analytical skills, interpersonal and communication skills)• Excellent problem solving and conflict resolution skills• Familiarity and basic proficiency using email platforms (Magnet Mail) and presentation tools (PowerPoint)

 

Education and Experience:• BS/BA degree required, preferably in communications, or related field• 7-10 of experience in communications in the health field; and a minimum of 1-2 years of supervisory experience

 

Physical Requirements:• Prolonged periods of sitting at a desk and working on a computer.

About ACOG

Home to more than 61,000 health care professionals, the American College of Obstetricians and Gynecologists (ACOG) is a membership organization leading advancement to improve the lives of all people seeking obstetric and gynecologic care, their families, and communities. When you become part of the ACOG team, your part of an organization that values communicating evidence-based, peer-reviewed information about women’s health to members and the general public. ACOG supports its mem