Marketing Assistant Director

Location: New York City, Charlotte, Austin, Dallas, Houston, San Antonio, Atlanta, Chicago, Philadelphia, Los Angeles, Boston, Washington

 

At EY, we’re all in to shape your future with confidence. 

 

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.  Join EY and help to build a better working world.

 

Marketing Assistant Director – Americas Wealth & Asset Management

 

As Wealth & Asset Management Marketing Assistant Director within Brand, Marketing and Communications you will help strategically position our distinctive brand within the Wealth & Asset Management marketplace. You will be a critical part of a team that raises awareness of our experience in consulting, audit, tax and transaction services and executes programs tied to the Wealth & Asset Management sector within the Americas.

 

The Opportunity

 

You will be a critical part of a team that helps the Wealth & Asset Management sector meet their go-to-market (GTM) objectives and achieve revenue goals by coordinating diverse marketing and communications activities, including the creation and distribution of thought leadership content and marketing collateral, event management and execution, use of digital and social media marketing, etc.

Your Key Responsibilities

• Provide strategic direction to the business for the creation of innovative, multi-channel marketing campaigns that drive demand and measurable impact.
• Develop a deep understanding of issues, buyers and the industry to develop the concepts and content of marketing and communications programs in alignment with the business’ strategy.

• Collaborate with Wealth & Asset Management leadership to identify our buyers’ business issues and develop and support integrated, multi-channel marketing campaigns that align to business issues and the practice’s overall strategy.
• Manage the development and distribution of thought leadership, both externally and internally using multi-channel approach (thought leadership, proprietary EY events, industry conferences, PR/media relations, social media, digital, paid search, etc.)

• Manage the development, deployment and measurement of quarterly paid media campaigns to support key initiatives
• Develop and execute effective proprietary EY events (e.g., nationwide C-suite virtual events and physical events, seminars, webcasts) and manage sponsorships of industry events
• Manage the communications plan and strategic roll-out of a global survey, including oversight of the development of the on-line survey results page on ey.com and digital advertising campaign
• Leverage marketing automation and lead management to streamline, automate, measure and report on all marketing programs and workflows

 

Skills and attributes for success

• Understanding of advanced marketing and communication principles and, ideally, exposure to financial industry marketplace issues
• Demonstrate a thorough understanding of digital marketing, including demand generation using marketing automation, paid media, search optimization, etc.
• Strong project management skills and proficiency at effectively managing multiple, complex and time-sensitive projects and ability to work under pressure
• Ability to cultivate and maintain strong relationships with senior internal stakeholders
• Track effectiveness of overall marketing campaigns and individual initiatives, providing measurement reports and status updates
• Align with global marketing teams to inform and activate global campaigns in the Americas
• Work independently to resolve challenges while maintaining an active dialogue with all stakeholders
• Excellent written and verbal communication skills, including a proficiency in converting complex technical concepts into compelling market messages
• Curiosity, creativity and interest in championing new cutting edge technologies for client programs, such as the Metaverse

 

To qualify for the role, you must have

• 8+ years of marketing and communications experience, with Wealth & Asset Management industry and/or professional services experience preferred.
• A Bachelor