Dir, Product Marketing

We believe everyone has a story to tell and we’re passionate about helping people and brands amplify their stories across the globe. We are proud to be the number one provider of enterprise webcasting and investor relations content distribution, as well as a global leader in press release distribution. Our clients have used Notified to monitor over 2 billion social media conversations! Our products are built so storytellers can do their best work. But we’re not just a platform—personalized, caring service is how we operate. We add a personal touch to everything we do. We strive to deliver wisdom and insight by helping our clients reach global and targeted audiences, measure outcomes, and fulfill their commitments. 

Notified is adding a Director, Product Marketing, to our global Marketing team. We are open to the Director working from one of our offices below in North America. Our expectation at this time is you will work from our office on Tuesday, Wednesday, Thursday with flexibility to work from home on Monday and Friday.

Office Locations:

Toronto, Canada:         155 University Avenue 
Chicago, IL, USA:          770 North Halsted Street
El Segundo, CA, USA:  2321 Rosecrans Avenue

Job Summary:  

Serve as the quarterback of the public relations product line, overseeing all aspects of the go-to-market strategy. This role is perfect for someone who thrives on being involved in the entire lifecycle of a product. You'll lead the development and execution of strategies to drive product adoption, market penetration, and revenue growth, including increased cross-sell and up-sell rates for our public relations product line. The focus for this role is on Product Marketing as well as our Go-To-Market Strategy for our Public Relations products and services. It requires a balance of setting high-level strategy and rolling up your sleeves to execute, ensuring the product line’s success. 

Key Responsibilities: 

1. Go-To-Market Strategy: 

• Identify Target Markets: Pinpoint segments where we have a competitive advantage and develop compelling GTM strategies to capture more market share. 

• Define and Align Strategies: Formulate GTM strategies that align with our business goals and gain consensus across key stakeholders. 

• Collaborate with Product teams to understand challenges to maximizing revenue, identify industry trends, and continuously evolve our strategies. 

KPIs: The effectiveness of GTM strategies will be measured through improvements in product activation rates, shortened sales cycles, increased win and cross-sell rates. 

1. Product Marketing: 

• Craft Compelling Messages: Develop and communicate top-line messages across marketing and product teams to ensure consistent and impactful communication. 

• Differentiate Our Products: Create and execute messaging and positioning strategies that set our products apart in the market. 

• Lead Product Launches: Manage product launches, ensuring all cross-functional teams are aligned and prepared for successful rollouts. 

• Collaborate with Product Team: Work closely with the product team to understand features and benefits, translating them into compelling marketing messages. 

• Align with Growth Marketing: Partner with growth marketing to synchronize on user acquisition, activation, and retention strategies. 

KPIs:  The success of product launches will be tracked by product launch timeline adherence and product adoption rates. 

Minimum Qualifications:  

Education  

• Bachelor's degree from an accredited college or university with major course