Digital Marketing Specialist

Job DetailsLevel: ExperiencedJob Location: Corporate Facility - Minneapolis, KS 67467Position Type: Full TimeSalary Range: $56,000.00 - $70,000.00 Salary/yearJob Shift: 1st ShiftJob Category: MarketingDigital Marketing Specialist - Revenue Operations Specialist
Compensation: Starting pay of $56,000 to $70,000 annually + three performance bonuses a year!
Location: Salina KS or Sidney NE (This is NOT a remote position.)

Huyett is a leading B2B master distributor and manufacturer, serving OEMs, distributors, and manufacturers that rely on speed, accuracy, and reliability to keep their operations running. As our digital and sales channels continue to scale, the ability to connect marketing activity directly to revenue outcomes is critical.

The Digital Marketing Specialist – Revenue Ops Specialist plays a key role in that connection. This position is responsible for leveraging HubSpot as a revenue engine, supporting account‑based marketing (ABM), managing lead and pipeline operations, and ensuring high‑quality data flows across Marketing, Sales Operations, Outside Sales, and E‑Commerce.

This is a hands‑on, systems‑oriented role for someone early in their RevOps career who enjoys building processes, working in HubSpot daily, and enabling sales teams with better data, visibility, and follow‑up. The work directly impacts how Huyett identifies, engages, and converts high‑value accounts—improving customer acquisition, pipeline efficiency, and long‑term customer lifetime value.




What You’ll Do

HubSpot & Revenue Operations


Configure and maintain HubSpot lifecycle stages, lead statuses, deal stages, pipelines, and custom properties aligned to Huyett’s revenue process
Build, test, and optimize workflows for lead capture, scoring, enrichment, routing, and follow‑up
Support marketing‑to‑sales handoff by maintaining SLAs, routing logic, and task/queue automation
Document processes and ensure consistent system usage across teams


Account‑Based Marketing (ABM) Support


Build and maintain target account and contact lists based on ICPs, firmographics, and buying roles
Support multi‑touch ABM programs (email nurtures, sales follow‑up, reporting) within HubSpot
Track account engagement and progression through the funnel to identify sales‑ready opportunities


Data Enrichment & Prospecting


Use ZoomInfo (or similar tools) to prospect and enrich company and contact data
Maintain data quality standards including completeness, normalization, and duplicate management
Ensure enriched data supports accurate segmentation, routing, and reporting


Campaign & Email Operations


Build and QA email campaigns, landing pages, forms, lists, and CTAs in HubSpot
Apply segmentation strategies to deliver relevant messaging to prospects and customers
Support designers and content creators by coordinating assets and final campaign setup


Reporting & Funnel Visibility


Create and maintain dashboards and reports covering:


Lead volume and conversion (MQL → SQL)
Pipeline health and opportunity progression
ABM engagement and campaign performance


Deliver regular insights to Marketing, Sales Ops, and leadership to support decision‑making


Cross‑Functional Collaboration


Work closely with Sales Operations, Outside Sales, Marketing, and E‑Commerce teams
Support training and adoption of HubSpot processes and reporting
Act as a bridge between systems and teams to reduce friction and improve execution





Why This Role Matters at Huyett


Directly supports revenue growth by improving lead quality and sales follow‑up
Enables account‑based strategies critical to B2B manufacturing and distribution
Improves visibility across the customer journey, from first touch to repeat purchase
Establishes Revenue Operations as a scalable competency for the company’s next phase of growth





What Success Looks Like


Clean, reliable HubSpot data supporting confident sales outreach
Faster, more consistent lead follow‑up from Marketing to Sales
Improved conversion rates and clearer pipeline visibility
Strong adoption of HubSpot processes across teams

QualificationsRequired Qualifications


1–3 years of hands‑on experience using HubSpot (Marketing Hub required; Sales or Ops Hub a plus)
Experience building workflows, lists, properties, and reports in HubSpot
Understanding of lead management, pipeline concepts, and marketing automation
Strong attention to detail and comfort working with data and systems
Ability to follow defined processes while identifying opportunities for improvement


Preferred Qualifications


Experience with ZoomInfo or other data enrichment/prospecting tools
Exposure to B2B marketing, ABM, or sales enablement workflows
HubSpot certifications (Marketing Software, Sales Software, RevOps)
Intermediate Excel or Google Sheets skills


Work Environment: This is a manufacturi