Manager, Digital Strategy

Location:                     Vernon Hills, IL (open to remote or hybrid work)

Department:               RPM Consumer Group

Reports To:                 Vice President, Digital Marketing

Date:                           June 2025

JOB PURPOSE

Do you see digital potential everywhere you look? Do you like building digital marketing recommendations and trailblazing opportunities? Are you motivated by the idea of sparking strategic growth across teams and businesses? At RPM, we’re searching for a Manager of Digital Marketing to champion the digital marketing evolution across our portfolio of companies. This isn’t a behind-the-scenes position; you’ll be front and center, a trusted consultant and collaborative force, providing expert advice and helping individual businesses create and activate digital marketing strategies that drive measurable commercial growth and enhance competitive edge in the market.

The Manager of Digital Marketing will be part a small team of digital experts in the areas of digital marketing, e-commerce, and digital analytics. This team supports businesses within RPM International, a world leader in coatings, and is sponsored through the RPM Consumer Group. This position reports directly to the Vice President of Digital Strategy and up to the RPM Consumer Group Vice President of Commercialization and Strategy.

WHY YOU’LL LOVE THIS ROLE

Think of yourself as the bridge between vision and execution. You’ll empower RPM business leaders to reach further, think bigger, and implement marketing strategies that not only meet today’s goals but set the foundation for tomorrow’s success. We’re here to spark your innovative ideas, support your growth, and celebrate wins together.

RESPONSIBILITIES

Champion Digital Marketing Transformation: Work with leaders and teams across RPM companies to reimagine and elevate growth strategies by leveraging digital marketing initiatives, channels, and technology to connect deeply with users, build brand loyalty, and drive sustainable sales growth. 

Provide Strategic Consulting: Be part of the digital strategy team to offer expert consulting services across RPM's businesses.

• Assess: Collaborate with business teams to analyze and evaluate existing digital marketing practices, systems, and capabilities to identify gaps and opportunities. 
• Recommend: Create customized and scalable digital marketing recommendations that enhance personalized experiences, leverage insights and data, and optimize the user journey across all digital touchpoints. Align recommendations with each company's overall business goals and create implementation plans that generate both short- and long-term value.
• Advise: Guide businesses in optimizing current digital marketing practices and developing new digital capabilities. Help businesses understand the best digital marketing practices and strategies tailored to their needs. Advise on the right tools and technologies to manage, execute, and analyze efforts. 
  • Digital Marketing Strategy: Guide businesses in crafting modern, results-driven initiatives across various digital channels, including social media, email, search engines, and display advertising. Ensure recommendations engages and inspires audiences and strategically connects both digital and traditional marketing for impact.
  • Unlock Channel Potential: Analyze and recommend the digital channels that make sense for each business’s audience and goals, maximizing their reach and engagement.
  • Social Media: Create recommendations for social media presence, engaging with followers, responding to inquiries, and creating content that drives engagement. Social platforms include but not limited to LinkedIn, You Tube, Facebook, X, Instagram, TikTok, etc.
  • Content Management: Advise businesses on best practices to create, curate, and manage engaging content tailored to target audiences, ensuring consistency in tone and branding.
  • SEO and SEM: Create recommendations to optimize digital content for search engine visibility, including AI overviews. Create search engine marketing campaigns to drive traffic and conversion including PPC (pay-per-click) efforts.
  • Optimize Website Presence: Evaluate and provide recommendations to optimize company websites for usability, mobile responsiveness, and search engine visibility.
  • Lead Generation<